An eCommerce with WordPress? But isn’t that for blogging? Well no. WordPress is much more than that. As , that is one of the concepts that I have to clarify the most. WordPress isn’t just for blogging, it’s a tremendous do-it-all tool. Large companies use WordPress as a platform for your online businesses: The New York Times, eBay, Spotify, CNN, NBC…
It is true that there are other solutions on the market such as PrestaShop, OpenCart, OSCommerce or Magento. Without a doubt, they are very valid platforms that in some cases can be very useful to us. But it is also true that they are platforms solely focused on eCommerce, which sometimes can fall short as far as CMS is concerned. And sometimes they have too long a learning curve due to their complexity.
So, setting up an eCommerce with WordPress can be a very good decision in most cases. Especially today, when we have solutions as solid as , an extraordinarily flexible and scalable eCommerce platform that allows us to turn our WordPress into a true online store. .
WordPress left behind its label as a platform for blogs many years ago, and today it is used more as a platform for creating websites than just for writing articles. currently is the most installed CMS in the world and . I was lucky enough to discover it back in 2004, with which I already have 9 years of experience discovering what it gives of itself. That is why I never doubt its possibilities, and I develop any eCommerce project that comes my way with this great platform.
The possibilities are endless, but let’s name a few:
- Payment gateways: Everithing you want; PayPal, card, bank transfer, cash on delivery, in store…
- CRM: Collect customer information for commercial actions.
- Coupons: Issue coupons with discounts or special conditions for promotions.
- Loyalty: Offer special rewards to the customers who buy the most from you.
- Client area: Offer your client the possibility of tracking their order with as many phases as you want
- Reports: Control at all times what you sell, to whom you sell it, your inventory level and what else you want from a centralized control panel.
- Self-management: Add, delete or modify all your products without knowing anything about code or depending on a webmaster.
- SEO: Take advantage of the great power to position all your products and product categories in Google.
- Google: Integrate all your products directly into .
- Subscriptions: It offers the possibility of paying through periodic installments (magazines, clubs, services…)
- Multiple transportation options: Ordinary, urgent, mail, private messaging…
- Group products: Create product packages to encourage purchase
- QR Codes: I’ve never used them, but the crowd is crazy to have one.
As I say, these are just some of the possibilities, but there are many more. infinite. And I’m not saying that to exaggerate. I say this because they really are infinite, because if you can’t find what you need, you can create it, thanks to the extensibility of WordPress, which currently has a whopping 26,369 plugins and one that makes it the most powerful web application today.
Or not. WordPress No is “for blogging”. It is a web platform where you can create what you want. If you are interested, you already know. .
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