One of the keys to success in eCommerce is shipping times and costs, and although most Spanish online consumers look for fast home deliveries, it is true that in order to offer better customer service, having a range of delivery options will ensure user satisfaction.
21% of Spaniards prefer collection points
To know in depth the shipping times and costs in ecommerce in Spain, that of Flat 101, carried out by analyzing the data of around 1,000 digital businesses, has confirmed that 91.15% of consumers prefer home delivery. Also, 21.1% choose the collection points, 16.40% also appreciate being able to pick up their order in a physical store, and to a much lesser extent (5.77%) choose the lockers as an option to obtain their orders.
Convenience has been valued above any other benefit in the selected shipping method. Some users prefer not to receive at home, especially when they are usually absent, as long as a collection point is close to their home.
€3: the ideal shipping cost for most Spaniards
One of those is the shipping cost. The study points out that 40% of Spanish consumers consider the border of the 3€ when you think about the ideal cost for shipping your orders. Between €3 and €6 is a fair cost for 27% of those surveyed and only 1.62% of those surveyed would pay between €6 and €10. In fact 19.6% of consumers do not buy if there are shipping costsand others (11.3%) prefer to pay a subscription to save on shipping costs.
Asked by “How much are you used to paying for domestic shipping costs?” 26.8% of Spaniards do not pay any shipping costs, either because they try to reach the minimum order (23.6%) because they have a subscription or because the ecommerce offers free shipping directly (15.5%) while the rest (15%) pay between €3 and €6.
Shipping times in ecommerce are shortened
The impact on consumer preferences that large marketplaces like Amazon have had has not gone unnoticed. Its ultra-fast delivery services have created an urgent need to improve logistics management with fast deliveries every day.
As an example of this, the study found that Spanish consumers who have contracted a shipping subscription will not wait more than a day for their package to be delivered (88.1%). On the other hand, most of those who pay between 3€ to €6 will consider an adequate time between one and three days (54.9%) followed by the option of no more than one day (33.77%). For free shipments, the majority of consumers in Spain (43.8%) will not wait more than three days for their shipments, followed by 31.32% who will not wait more than a week.
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