With the arrival of the , more and more people choose to make their purchases through the Internet, without leaving home. Today we focus on one of them and analyze its design and product layout. In what follows, our opinion and ratings about Simply online, the online store of the Aragonese supermarket chain.
Design and usability of Simply online
When we talk about usability On a website or online store, we refer to its good internal organization, which makes the user experience easier. In the case of simply onlineyes it is true that the organization of the menu by categories and subcategories makes eCommerce a perfectly controllable and easy-to-use site for the consumer, with offers and other advertisements clearly visible. However, another series of characteristics are detected that, in our opinion, work against good web usability. And it is at this point where we talk about the design. As a general rule, it is recommended not to abuse colors too much so as not to hinder access to eCommerce for those with color distinction problems. Simply’s eCommerce not only does not meet this point, but also has opted for unharmonious color combinations in its design. If we look at the top of the web, we will see how the red color used in the Simply online logo differs from the one chosen for the menu (of a much more striking tone). These little details do not speak in favor of the brand, which should have its corporate colors very well defined. We have a similar example below, in the three information points: in them the color green on a yellow background has been used. The ideal for a good web design is to first define our color range (no more than 3 colors) and combine it in the different parts of the site. And if we have a corporate image, apply it to our website in the most attractive way. In this case, they could have played with corporate red, green, and even online blue. But introducing other colors such as yellow, light blue in the background or grayish in the footer, what it does is conform a very colorful mix which is not pleasing to the eye.
Simply online purchases
To make purchases on Simply online, We must previously register with an account for which we are asked for our zip code. If this does not correspond to any of the delivery points that the company has stipulated, we are not allowed to access it. Once inside, the purchase process is simple. We mark the product, the quantities, and it is as easy as clicking on the shopping cart to finalize the order and make the payment. In general it has a remarkable variety of productsand as in other online supermarkets, in Simply we are marked by those that are on promotion or with specific offers, something that favors the consumer’s shopping experience.
Shipping costs and conditions
As we anticipated above, Simply online has a home service only in the cities of Zaragoza, Vitoria, Bilbao and Teruel, and some adjacent towns. It also has specific collection points in these cities in its stores, which can be selected when making the purchase. The difference, apart from the obvious, is also in the shipping costs: picking up the order at Simply’s own supermarkets, the costs would be 3 euros, while When selecting the home delivery method, costs increase up to 7 euros. Totally reasonable shipping costs, if the order is adjusted to the size of the preparation pallet. Otherwise, the shipping costs will be 20 euros. The deadlines for sending orders are indicated to the user at the time of placing the order. In case of changes of products or rejection of the order, the consumer will have 30 working days from the delivery date to manage it without any expense, except in one In short, we can conclude by describing Simply online as an emerging online store, with possibilities, but with many improvements especially in its design.
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