Amazon Prime will increase the price of its annual subscription in Spain by 38.6% from September 15 – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

the company of has reported that your service Amazon Prime will raise the price of your subscription in several European countries from September 15. In the case of Spain, the service will go from 36 to 49.90 euros per year, which represents an increase of 13.90 euros, 38.6%. The monthly plan will also increase in price, going from €3.99 to €4.99.

The price of the subscription to Amazon Prime in Spain will cost 49.90 euros per year

According to company sources in Spain, this new price “will apply from the first Amazon Prime subscription renewal date that occurs on or after September 15.”

Namely, the new annual subscription price will be applied automatically both new users and existing users whose renewal is after September 15. In other words, if your annual renewal occurs before this date, you will get rid of the new cost until 2023.

The special rate for Amazon Prime students will also go up in pricegoing from 1.99 euros per month to 2.49 euros per month and from 18 to 24.95 euros per year.

This subscription price increase is very similar to the one that Amazon Prime applied in USA since February of this year, a market in which the monthly subscription increased by 2 dollars and the annual one by 20 dollars, setting an annual rate of 139 dollars (about 137 euros).

Now the company affecting not only Spain but also Germany, Italy, , Portugal, Ireland, Belgium and Austria.

Despite the almost 50 euros that we will now have to pay in Spain, the increase in the service in other European countries has been stronger, for example in France the current rate of 49 will go to 69.90 euros, in Germany from 69 to 89 .90 euros, while in Italy it will go from 36 to 49.99 euros and in the United Kingdom from 79 to 95 pounds (about 112 euros).

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One point that the company highlights is that the prices of Amazon Prime, its service that in addition to offering free shipping in a large part of its catalog, also allows access to its catalog of streaming movies and series and other services such as music and ebooks, had not been modified since 2018when your annual fee and went from 19 euros to its current rate of 36 euros.

Inflation is the main reason for the increase

According to inflation is the main reason that has led them to make this decision, The reasons for this change are due to the general and material increase in spending levels due to rising inflation that affects the specific costs of the Prime service in Spain and are due to external circumstances that do not depend on Amazon.

However, it is curious to note that this increase will be carried out shortly after it is released. “The Rings of Power”, one of the most anticipated series by fans and has become one of the most expensive productions in television history. Similarly, the price increase comes two months before , one of the best-selling seasons on Amazon.

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