In today’s world, where people are always connected, whether by phone, at home or at work, social networks play an important role in our lives.
According to a , a market research company that provides statistics and trends related to digital marketing, in 2017, one in three people in the world used a social network. That is, approximately 2.48 billion people are using some form of social media.
This same study also showed that, among the available social networks, Facebook still appears as the preferred one for users, since approximately 62% of the world’s population is connected to this network.
With all these data you must have already noticed the importance of social networks. In the end, it is in them that you can find people, that is, potential clients.
Thus, it is impossible to ignore the potential of social networks for the promotion and sale of products.
But, with so much information and users in these communication channels, it is necessary to do something different to stand out from the competition and attract the attention of potential customers.
For this reason, the objective of this post is to help you through some tips aimed at optimizing the use of social networks and generating more sales for your business.
Here I leave you a Tips with Ana and Rosario that explain how to do a good management of Social Networks:
Brief overview of social media
Before showing you how you can optimize your social networks to generate more sales, it is important that you understand a little more about each of them.
It is very likely that you already know the basic use of these means, but it is necessary to have an overview of them so that you can later define which ones are the best for your business.
Without a doubt, it is very important to have profiles in these communication channels. But you can already imagine how difficult it is to keep all the social networks working well and with really attractive content!
So as you read about each of these media below, think about your so that you understand which are the best channels to communicate with your audience. This way you can invest time and strategies only in the most interesting social networks for your business.
Despite their and the limitation of content delivery (only 1% to 2% of their followers receive their entries organically), Facebook remains the social network with the most users in the world.
Because it is widely used by several people, it is a powerful tool for making online sales.
With Facebook you can promote the launch of your products, deliver relevant content to your followers, open a channel to support customers and even make sales.
Likewise, there are several options to enhance the use of this network, and one of them is Facebook Ads, the advertising tool of this social network.
To use it you need to create a fanpage. Thus, your future ads will be integrated into the timeline (or timeline) of the people who follow you.
If you still don’t know how to sell on Facebook, we suggest you read our post that gives you .
It is a dynamic and very visual network, which allows you to interact in real time with users, since they visualize your products practically the instant you upload an image or video.
Like Facebook, Instagram’s algorithm also doesn’t allow you to deliver your content to 100% of your audience, but this is a very important social network to help you sell more.
Instagram also has its own ads tool, which is a great alternative for those who want to reach a larger audience.
is an essential social network for those who are interested in interacting more with the public quickly and briefly. In fact, in this medium it is possible to use only 280 characters.
In addition to tweets, you can also post photos, videos and even links to external pages, giving you the opportunity to promote other communication channels or your sales page, for example.
This is a social network to share image references and, although it does not have the same strength as the others, Pinterest It has a community of very engaged users, which makes it essential for some niches, such as design, decoration and architecture.
One way to use Pinterest to drive traffic is through creating your own board. In it you can share infographics, your own images and even tutorials explaining how to use your products.
In addition, you can insert links in posts, allowing you to direct users to other pages of your business.
Launched in 2003, is a social network different from all the others, since its focus is to connect professionals and not necessarily sell any product or service.
Despite this, because it is a channel where there are several experts from different areas, LinkedIn is a great channel to promote your brand and make yourself look like an authority in the market.
In addition, this network allows you to expand your contacts, that is, to network with people who are leaders in various niches, and can even invest in strategic ads for that medium.
Youtube
is a Google video social network that has more than a billion registered users. In addition, today it is considered one of the most important search engines, since many users use YouTube to search for various content.
Unlike other social networks, YouTube focuses on videos, an interesting format that attracts a lot of people’s attention due to its ease of consumption.
With a You have the possibility to promote your products and also become a reference in your niche, since you can make videos that educate your audience and help people solve small daily problems related to your area of action.
How to increase your sales on social networks?
Now that you have learned a little more about each social network, it is an excellent time to understand what you have to do with the idea of increasing your sales.
Of course, each network has its specificities, however, there are some tips that are useful for all these channels, and it is about them that we are going to talk to you.
Create relevant content
With so much information available online, you need to differentiate your content to attract the attention of your audience.
That is why you have to produce a material that is relevant to the consumer and associate the infoproduct that you sell to it.
If you are a Do reviews of the products you promote. If you are a invest in content marketing so that you highlight the differentials of your material.
The important thing is to offer exclusive information consistently, which also goes for the aesthetics of your page.
Use striking images that are in line with the subject matter.
Remember that posts with photos and infographics attract more people’s attention, as well as being easier to read, which adds to your SEO work!
Take the opportunity to also read our post about where you will find tips on the ideal frequency of promotion.
Use social media management tools
With content rich in relevant information and first-rate visuals, it is essential that you have a profile on the main social networks to share the sales links of the digital product you are promoting.
Remember that as a Producer you have to have a fan page to promote your material! If you are starting out, use YouTube and Facebook, which are the most traditional.
In addition, you need to invest in a social media management tool to track all the channels you are on in real time. , Y They are widely used for this purpose.
These tools will help you monitor mentions of your brand, answer questions from users, and even schedule your posts.
Automating this process will save you time and prevent you from forgetting to update any of your pages.
Use groups and communities
Groups and communities on social networks bring together people with common interests, which is why they are excellent channels to promote your digital products to a segmented audience.
Look for groups and communities whose theme is the digital product you are marketing, which will increase your sales opportunities.
Avoid posting the sales link repeatedly in messages that are not related to your product, or without the proper context.
This type of practice draws negative attention and can lead to your exclusion from the group.
Ideally, you should establish a dialogue with your lead, assess what are the problems and pains they are facing, and then present the solution: your offer.
Incorporate social commerce
social trading (social commercein English) is a concept that arises with the use of social networks for electronic commerce of products and services.
Basically it is the integration of electronic commerce with social media, such as having a store within Facebook (f-commerce) or Twitter (t-commerce).
To get the most out of this model you can incorporate social commerce on your sales page, and include some plugins on your website, for example, “like”, recommendation and evaluation buttons.
So, ready already? We are sure that these tips will allow you to make more sales through the use of social networks.
And to help you even more, we have prepared a post that shows you what they are . Do not miss it!
* This text was originally published in January 2014 and updated, in collaboration with Bárbara Santos, to offer more precise and complete information.
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