Anyone who works in the digital market knows that one of the best techniques to get closer to the public and for a brand to have fans is to invest in the creation of communities. And it was thinking about this that we created Sparkle.
It is a free app and allows anyone to create and participate in communities, share knowledge and discover incredible content.
Do you want to know more about this tool and learn how to use it in the best possible way? So, keep reading this post.
What is Sparkle?
Sparkle is a free app, available for Y , which allows you to create and participate in communities, produce content, share knowledge and captivate the audience. All in one place.
Why use Sparkle?
If you haven’t started using Sparkle yet, you don’t know what you’re missing. Take a look at its main advantages:
Without competing with algorithms
If you have profiles on other social networks, you must have already realized that your content does not reach all your followers.
This occurs because websites use algorithms to decide what content to display on the feed of each user. In other words, you have no guarantee that those who follow your page will find out about your news.
With Sparkle it’s different. The application does not have algorithms of this type and your content reaches 100% of your audience.
Bonus Communities
Another benefit that Sparkle offers Producers is the possibility of associating communities with their offers in the form of bonuses. Thus, they have the opportunity to offer their buyers extra content, optimizing the customer’s shopping experience and maximizing student learning.
As it is a bonus, only those who have purchased your product will have access to it. These people will receive a link in their emails to access all the content published in the community.
Knowledge in the palm of your hand
If you are a Producer and you have an online course registered on our platform, you have one more reason to use Sparkle.
Through this app, your students can follow your courses on their cell phones. And it is not necessary to have an Internet connection to do it, since Sparkle allows you to download the video classes to watch them offline.
flexible content
With Sparkle, you have space to create content your way, always respecting the of the app. You can create them in the format of photos, videos, links or audios of up to 1 hour and a half – start your day today .
Integration with other services
And to make life even easier for those who are Producers or Affiliates, Sparkle has integration with other platform services.
In other words, you can create specific communities related to your products, access sales statistics and use the balance of your wallet to make purchases directly in the app.
How to use Sparkle
After installing it on your smartphone, create an account in the app by following the instructions on the screen.
Understanding the home page
The Sparkle home page is where you find posts and content from the communities you follow.
Did you like a post and want to see more? Just click on the image to open the content. You can also like ❤ your favorite posts and comment on them 💭, even with audio comments!
Finding new communities
On the home page, you can also click the magnifying glass🔍 at the bottom of the screen to find new communities, posts, and users.
Just type the word you want to find and press Search.
On the search screen, you can click on any of the results to access the community or click on the orange button to join it.
Posting content on Sparkle
Also on the home page you can press the shortcut Post to create your own posts.
You can choose between several formats, such as text, audios of up to 1 hour and a half, photos, videos and links.
When posting text, for example, you can resize it, include quotes, and highlight snippets.
And when you’re done, you can choose which community you want to post your content to or make it available for just 24 hours.
creating a community
VIDEO | How to use Sparkle to generate value for your content? | Tips
With Sparkle, you can create a community around the things you’re good at, things you like to do, or your products.
To create a community, tap Profile and then the button Create new community.
Now, you just have to fill in the fields with the name and description of your community and put a cover photo, as well as tags that will help people find your community.
Further down, you can modify some settings. You can make community content visible to members only, allow other people to post, or make your community secret.
How to advertise your business with Sparkle
One billion people around the world use social networks to stay informed and in touch with friends and family.
With so many people connected, companies have seen in social networks a true showcase to promote their products and services.
And since our network is no exception, now is the time to discover how to use Sparkle’s features to promote your business and deliver an incredible experience to your audience.
Shall we start?
1) Create a community for your business
The first step to promote your business on Sparkle is to create a community in the app. Through it you can maintain contact with your audience, promote your products and inform people about the latest news.
If you work with several products or services, you can create several communities, one for each of them.
In this way, people will be able to learn more about your business, clarify their doubts or talk directly with you.
2) Promote your community
After creating your community, it’s time to make it more popular!
You probably already have profiles on other platforms, such as Facebook, Instagram or YouTube. So take advantage of the audience that already follows you to promote your community on Sparkle.
When you make a new post on one of these social networks, include a direct link to your community. Thus, you encourage people who already know your business to participate.
3) Produce and publish relevant content
It is not enough to create a community if you do not work with relevant content that is useful and interesting.
The same rule used for other social networks applies here. Publish texts, photos, videos and audios that address the pains and needs of the public and avoid wanting to sell at all costs.
First, earn people’s trust and show that you are an authority in your niche. When you do, show how your products and services can solve the problems they face.
Try to maintain a regular posting frequency and, if possible, activate the Sparkle integration with your YouTube channel and/or blog.
And well, did you like our tips? Do you already use Sparkle in your marketing strategies? Tell us here in the comments! Until next time! 👇
Tracking your sales results
This functionality, which arrived at Sparkle in 2020, not only helps you to have your business in the palm of your hand, but also to create better and better strategies. With it, you can check the number of sales of your product(s), sales reports and performance graphs, as well as purchase reports according to the time of day they were made. In addition, you have the option to filter the information according to your needs.
Do you want to know how to do it? So, do not miss the step by step that we show you in the following video:
VIDEO | Now your business is in the palm of your hand | Sparkle
Well, tell us, did you like our tips? Do you want to take advantage of even more #HotmartSparkle and all its features to take your business to the next level?
then meet Strategies and Toolsa 100% free online course with everything you need to know about the features of our community platform.
There are ten video classes with only 3 minutes duration, prepared by specialists.
So don’t waste any time, click the image below and get started today!
Facebook Comments
Disqus