SUITEBLANCO: Opinions, evaluation and comments – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce


Catalog diversity


Prices


low shipping costs


Short delivery times


Confidence

Suiteblanco’s online store stands out for its low shipping costs, and the possibility of picking up orders at one of its physical stores.

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Founded in 1960 by Bernardo Blanco, SUITEBLANCO currently belongs to the Arab company Alhokair Fashion Retail, one of the strongest groups with the greatest international projection within the retail sector. SUITEBLANCO is consolidated as one of the leading brands in the fashion sector in Spain and has more than 200 stores in 21 different countries, although eCommerce only operates at the moment in Spain, Portugal and .

Now that the clothing firm has announced that the model Irina Shayk will star in the brand’s next two campaignswe found it interesting to carry out the analysis of an eCommerce that we had not yet laid eyes on: .

SUITEBLANCO: An intuitive but not very accessible store

With the usual black and white proposal of most fashion eCommerce as a background, SUITEBLANCO offers a more elaborate and fresh product than that of other examples of fashion eCommerce, with a greater role for images, and with perfectly structured menus so that web visitors can easily navigate and locate the most suitable garments for each case.

We do miss it though. a system of filters by colors or sizes that facilitate access to products in a faster way. It also does not have a general search engine that can guide someone with a concept of what they are looking for but who does not really know the product they need.

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Continuous promotions and interesting shipping costs

SUITEBLANCO’s online store’s strong point is the number of promotions offered to their clients and that are usually well advertised on the front page of the website. Also has quite affordable shipping costs (3.95 euros for the Peninsula and the Balearic Islands).

As for the delivery time, it varies depending on the option chosen: between 3 and 5 days if the delivery is at home, and between 2 and 7 if you pick it up is the store of your choice. On the other hand, customers have the possibility of making returns, both in the store and from home, without any cost.

Other notable factors

  • SUITEBLANCO’s online store does not offer the possibility of payment by transfer or cash on delivery, limiting the options to the classic card and PayPal, and its own novelty: Blanco Card (a private credit card).
  • This eCommerce does not have a direct means of customer service (chat, phone, etc).
  • The only content that we can find on the page are the products for sale.

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