Google Currents: Google+ becomes an internal communication tool to compete with Slack and Microsoft Teams – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

As you surely remember, The failed social network of the internet giant had exhausted all its strategies, giving up before the great competition that Facebook, Instagram or Twitter represented. However, there is still a version for G Suite, Google’s business platform, and the internet giant has just announced that Google+ will become Google Currents, starting on July 6.

The time when remote work collaboration software is most in demand

Although at the time Google tried to position Google+ as a potential competition against Facebook, the new Google Currents will be much more like Slack or Microsoft Teams.

In fact, Google Currents comes at a time when more people are looking for a job, since telecommuting has been promoted as one of the most noticeable effects of the confinement caused by the coronavirus, an effect that led Slack to break a user record last March.

Google seeks to make a place for itself in the fight to position internal communication tools, and hYou have decided that it is time to change Google+ in G suite for Google Currents

The administrators of G Suite in which the internet giant announced that Google Currents will be available to everyone on Monday, July 6. A) Yes, existing Google+ users will be able to access the new updated home page, as well as find additional features.

Meet Google Currents, the new business communication tool from Google Suite

Google Currents has been advertised as a place where employees will be able to “get more involved in conversations, have meaningful discussions, keep up to date together”. Usually it is about building an internal community under the concept of “tags” (tags) and streams.

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The Google Currents interface includes a streaming home page, which can be sorted chronologically or by relevance, and also allows sharing of links, images, text, polls, and content from Google Drive accounts.

Administrators can add content moderation featurestarget certain employees with personalized streams, and track post engagement on the platform.

Currents could be a great ally for companies, especially at this time when it is essential to have the help of teleworking tools, since it could facilitate that managers and employees exchange ideas throughout the organization, collecting valuable comments and contributions from others, without flooding inboxes and without room for misinterpretation.

Currents has been in beta testing for several months among some G Suite users, however, this is not the first time that Google has launched a product called Currentssince in 2011 Currents referred to a magazine-style application in which current news was shared, which later became

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