It is one of the supermarkets that is best adapting to the new digital times. It has an online store, an application with loyalty, home delivery of purchases, discounts for online customers… In short, everything that one would expect today from a surface such as Carrefour.
However, as if all this were not enough, the brand of French origin has wanted to go a step further and has launched a online winery to attract lovers of these wines.
Carrefour’s online winery specialized in wines
It’s about a , which is dedicated solely to the sale of wines, thus seeking to improve the experience of the user who loves a good red, white or frizzante. There are more than 1,000 references to choose from, for now.
In the Carrefour online winery catalogue, consumers can choose from more than 1,000 wines, covering all their variants: white, rosé, red, sparkling, and even vermouths or spirits. Everything you may want according to the moment.
But it will not stop there, Carrefour plans to continue optimizing its online warehouse and exceed 1,500 references in the coming months. In addition, not content with that, they will offer the user relevant information about each wine, from the denomination of origin or the winery from which they come to the type of grape with which it has been manufactured.
A wine for every palate in the Carrefour online winery
The information on each wine will allow the consumer to learn more about each wine and thus know which one best matches what they are looking for: a special dinner, a meal with friends… And little by little this consumer will become an expert sommelier almost without realizing it.
Likewise, aware of the importance of wine conservation, Carrefour has reserved an exclusive warehouse for optimum wine conservation, located in Alcobendas.
In terms of shipments, they currently have peninsular deliveries of 48/72 hours, but its goal is to achieve national coverage in the coming months. In addition, for their perfect reception, the bottles have a special packaging, which protects the wine during the journey, the cardboard of the box being made of recycled material and printed with ecological water-based inks.
Carrefour online warehouse: A careful and very intuitive ecommerce
Carrefour has not wanted to complicate the development of this wine eCommerce, and has thought of the user at all times, making the 100% intuitive website. A predictive search engine and an organization of categories according to the type of broth in the upper bar that allows the user to quickly find the broth they are looking for.
The page also has banners with offers and refined filters to find products quickly. Likewise, the website is responsive and includes recommended products to help the user find what they are looking for, if they are more indecisive.
A risky bet?
Carrefour is going to have a lot of competition, and it will take time to carve out a niche for itself among the wine ecommerce that already exist, such as, for example, the , which we at Marketing4eCommerce have already analyzed.
However, taking into account the weight of the Carrefour brand and the number of broths that they already offer offline in all their establishments, it does not seem entirely crazy, but, rather, a master move, which, if successful, could also position Carrefour as an expert wine brand.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus