Streaming video platforms have grown in popularity by leaps and bounds for a few years, and of course the confinement due to the pandemic has made . You just have to think about how it decided to advance its launch in Spain and other countries around the world this year to try to take advantage of this wave and achieve more subscriptions. However, not only subscriptions lives streaming since the new streaming platform in Spain is free and will seek to be a competition against Netflix and Prime Video: that’s right PlutoTV.
The new streaming platform in Spain totally free…in exchange for advertising
As we recently told you, Pluto TV has quickly established itself as an Android device, only behind the popular video game Among Us, and it makes a lot of sense: is one of the few video streaming platforms in a free format in exchange for offering advertising, just as if it were a traditional television channel, in which, in addition to being able to change different channels according to various themes, ads will be shown from time to time.
Pluto TV is the new idea of ViacomCBS company, and has the support of Movistar + in relation to advertising in its transmission. This will be the only monetization you receive, since to start using it you only need to log in.
As explained by Movistar+ itself:
“This is the first AVOD (advertising-based video on demand) totally free and without registration in the Spanish market that, at its launch, will have 40 exclusive and themed channels with movies, series, children’s programming, reality shows, sports and gaming, and thousands of hours of content. New channels will be added to the offer on a monthly basis, reaching 50 by the end of 2020 and a total of 100 by the end of 2021. The new service also includes an extensive catalog of video on demand content, all of which are also free.
We continue working for the digital transformation of TV advertising; the premium and secure environment is enriched with formats and purchase models that are more typical of the digital world. This alliance represents a step in the innovation and continuous improvement of our capabilities as a platform of platforms and as an advertising marketer”.
How to get started with Pluto TV
There are different versions of the platform: a , an app for devices and another for , and all you have to do to start enjoying the 40 exclusive video streaming channels is to enter, since you do not need to create an account, much less include a payment method.
As soon as you enter you will see the screen that start with the live broadcastand you can choose between different categories in the menu on the right side of the screen, among which you can find movies, series, entertainment channels, comedy, children and more.
As we told you, in this section you will be able to find content that is broadcast at that moment and change the channel just like it happens on television, so you will not be able to advance or delay chapters, or pause this content.
However Pluto TV also has an OnDemand section, which you can access by clicking at the top of the screen. There you can find a selection of content that you can see at the time you want, at the time you want, and yes, also with advertising. The important point is that you will not be able to pause it, close your browser or app and return later to the exact moment you left your movie or series, since by not having a registered account, simply forget it and you have to start over.
A new option to serve ads on streaming content
Of course it is a modest catalog and a bit old if we compare it with services like Netflix, Amazon Prime or Apple TV, however for being free it is quite convincing. The system works in the same way whether directly on your web platform or in your applications.
Another point to keep in mind is that at least for now this service does not have the option to share streaming via Chromecast, however, it is already available in the United States, so we hope that this function can be expanded to Spain soon. In any case, you can access its catalog through the Amazon Fire Stick.
However, you will have the option to copy a link to share on Facebook Twitter or in any other app to recommend the series or movie you are watching.
Have you already tried Pluto TV? Do you think it will be able to compete with Netflix or Amazon Prime Video? Certainly its catalog is far from being the most current, however the possibility of accessing its catalog for free and for advertisers to reach this new public is quite tempting.
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