Coinciding with the launch of the new iPhone 13 in Spain, Swappie has launched its online store to convince us to buy the old model.
While thousands of people made virtual ‘queues’ on the Apple page to reserve their new one, a similar amount was dedicated to looking for ‘bargains’ on the Internet for second-hand models. Just yesterday we saw how Milanuncios announced that the. It is well known that the launch of a new generation is the perfect time to get a model with a year or two of life, but cheaper.
Coincidence is not coincidence. Swappie is not exactly a novice in the sector, with five years of experience in which she has given her time to expand to 15 European countries; she was born in Finland, where its founder Sami Marttinen decided to create a safe alternative to second-hand sales after suffering from fraud.
boasting over 800,000 customers and nearly €40 million in funding, of which €34 million came from a recent Series B funding round with investors including TESI, Lifeline Venture and Inventure, which came after posting the highest growth in your story in 2020.
More and more second-hand smartphones are being sold, and alternatives like Swappie want to make the process easier and safer for the user. The page, which is now online, shows details about the devices sold, such as the presence of scratches or dents, as well as the assurance that it will be unlocked and will work properly.
The iPhone dominates the list of devices that we can find, with models like the popular iPhone 8 for 169 euros, which can be a good entry point on the Apple platform, since they continue to receive support with updates like the one released this week.
Another detail that can convince a potential buyer is the 24-month warranty, extending the one that Apple already offers on its devices thanks to the fact that Swappie has its own specialized factory where it makes repairs.
Aside from price, the other big motivation for buying a refurbished iPhone is concern for the environment; prolonging the life of these mobiles prevents them from ending up in a landfill with their dangerous chemicals. Or simply, we may prefer the old models, either for aesthetics or because they are more resistant and better manufactured than today’s more fragile mobiles.
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