In this course we will learn how to get the most out of Telegram, a very useful messaging tool to incorporate into our digital marketing strategy.
Telegram is in a market in which WhatsApp monopolizes, but really, if the comparison is made solely based on the functionalities of both applications, Telegram is much more powerful.
The main feature that differentiates Telegram from WhatsApp is security. Functions such as the encryption of messages, the incorporation of passwords in chats and the use of secret chats are some of the functions that do not help to keep our conversations more secure.
In addition, Telegram is a very powerful tool for building community. In Telegram we can create both groups (in which everyone can write and chat) or channels, in which only administrators post messages and users can join. In addition, there are no limitations regarding the number of users that can be part of these groups and channels, unlike WhatsApp.
As you can see, Telegram is indeed a more powerful app in terms of functionality. Another different thing is that WhatsApp has penetrated more into the market.
Throughout 10 classes we will see different aspects with the aim of understanding and getting the most out of Telegram.
We will know the penetration data that the application has in Spain, its origin and origin as an app, the main tools that will accompany us in the management of social networks and we will learn to prepare an editorial calendar with the aim of being able to plan the content with forecast.
We will also enter the world of advertising on Social Networks. We will see how it works and how it can help us and we will see how knowing how to manage the community like an orchestra conductor is essential for the role of a Telegram, we will see what aspects we have to take into account and we will analyze the impact that our publications are having and we will draw conclusions to improve the communication plan.
Finally, we will see what aspects we have to take into account in order to prepare budgets for social network management projects and some alternatives to be able to find projects with these characteristics.
As always, we will mix theoretical classes (I promise they will be fun) with practicals so that we can develop our own communication strategy as we progress through the course.
A series of documents, templates, links of interest and tools will also be added so that they are part of everyday life and can provide maximum value.
And of course, in case of doubt or question, we will gladly answer you through the support form. Both general and technical questions, count on us, here we go!
Remember that if you will have access to everybody the courses and you can also enjoy everything from .
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