As you have to get the good part of everything, the confinement that thousands of people live in around the world is giving a lot. Meditate, discover the artist within us, read… and put the wardrobe away. That activity that, under normal circumstances, we would procrastinate over and over again, has become mandatory these days.
Once we get to work, among the different mountains of clothes we clearly see what is worth and what is not. And for those in the second group, there is the perfect solution and the most successful in recent years: second-hand stores. A space acclaimed to a greater extent by Millennials for its values of sustainability, and that is growing like foam in the online market.
occupies a significant portion of this cake. The latest data released by the annual report of Altagamma, the Italian association that brings together the main premium firms in the transalpine country, maintain that, if the luxury market moves around 300,000 million euros around the entire planet, around 22,000 million euros (7% of the total) come directly from the second-hand market. A considerable figure in a world where you pay for exclusivity.
This trend, according to the data of the aforementioned entity, will continue to rise in the coming years, since they estimate that in 2021 the second-hand market will absorb up to 31,000 million of that amount, a rise of 12% compared to the share that represented in 2019.
There are currently numerous digital platforms specialized in this segment, where it is possible to find everything from Dior’s IT Saddle bag to Cartier’s Panthere watch. And it is that, one of the strengths of these online stores is that, through them, buyers can find some of the most iconic products of prestigious brands. Next, we take a tour of the five second-hand luxury stores that every lover of the sector should know about:
Vestiaire Collective
The French website has been in the news in recent days for its involvement in the fight Vestaraire has launched an initiative where influential figures from the fashion industry, such as Kate Moss, Anna Dello Russo or Carine Roitfeld; designers Clare Waight Keller and Margherita Missoni; the actresses Macarena Gómez and Rachel Weisz, and the makeup artist Charlotte Tilbury, among many others, have participated in solidarity clothing through their website, where all profits will be donated to the fight against the pandemic.
This successful platform was one of the pioneers in the sector. It was born in 2009 by a group of French entrepreneurs with the idea of creating a reliable meeting point between buyers and sellers, and its annual figures show how well received it was from the start, with profits that have doubled year after year. year. Thus, on this platform it is possible to find products from major brands, with their authenticity guaranteed, at prices up to 70% lower. A Hermès Birkin, sold in 17 seconds for more than 50,000 euros, was one of his great sales milestones.
HEWI London
Since its launch in 2012, HEWI London (originally known as HARDLY EVER WORN IT) has paved the way for second-hand fashion. The company was founded by Sharon Wolter-Ferguson and her two daughters, Natalya and Tatiana, when they spotted a clear market niche among the jet set. When the family lived in Monaco, they regularly attended glamorous parties and events where the outfits were never repeated. Seeing the enormous pressure and waste this put on Monte Carlo’s elite, Wilter-Ferguson was inspired to create a platform where luxury fashionistas could buy and sell their own items, giving everything a second life. what was not going to be used again and to be able to acquire top-of-the-range garments at a cheaper price.
Today, HEWI has become a global and well-known brand within the industry, partnering with numerous celebrities from the worlds of fashion, film, music, royalty and entertainment. Kate Moss herself declared having sold pieces “that she had almost never worn” in this ecommerce. Thus, in addition to being able to share a wardrobe with the top model par excellence, this store has the advantage over its competitors that, in addition to second-hand garments, it sells brand new items.
The Real Real
The American company was the first of the new generation of second-hand companies to make the leap to the stock market, with a movement in which it raised 300 million dollars. This platform, which was founded in 2011 by Julie Wainwright, its current CEO, is valued at 745 million dollars (655.3 million euros), according to the data provider PitchBook. In 2018, The RealReal opened its capital, and in July, it raised 115 million dollars (101.1 million euros) through an agreement reached with Parella Weinberg Partners.
In the first quarter of 2019, the company offered more than 620,000 authenticated luxury products in its online marketplace, featuring the brands of more than 5,500 premium designers. Among the most popular brands of this ecommerce, Cartier, Chanel, Christian Louboutin, Gucci, Hermés, Louis Vuittom, Prada, Rolex, Tiffany and Valentino stand out.
Bagista
Founded in 2014, Bagista has built a strong reputation for providing exceptional customer service coupled with a seamless online service that helps customers buy, sell or trade their unwanted new or favorite designer accessories.
As described by the company, its main objective is “to provide a platform where fashion-conscious people can build a community and a reliable market to recycle their luxury accessories.” Thus, all the articles that are shown in their catalog are rigorously selected and inspected to verify their authenticity. Bags are among their featured items, as they offer a wide selection in their online catalog, where it is possible to find both prefabricated and new, from different high-end brands.
rebellious
The German platform was born in 2013 at the hands of Cécile Wickmann. The origin of the brand is also linked to a personal experience of Wickmann herself, when she, living with her parents, they told her to order all her clothes and accessories that she had in the basement of the house. At that time, the founder did not find any website on the Internet to be able to easily put her articles for sale. At that moment, she realized the potential of her idea and set out to devise an effective and trustworthy channel for lovers of vintage and luxury fashion.
The most demanded items in this ecommerce are Louis Vuitton, Prada, Hermès and Chanel bags (which last only a few seconds on sale). In addition to clothing and accessories, Rebelle includes a wide selection of jewelry, with one line of the collection on sale throughout the year. Another point in favor of the website designed by Wickmann is that it allows sellers to donate their profits to the NGO Plan International.
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