We all use social networks to a greater or lesser extent. In fact, on average we spend at least two hours connected to them. But not everyone uses the same social networks, nor is there even the same use of them by sex and, above all, by age.
It’s funny how there is social networks most used by teenagerswhile others stay (almost) reserved for the age group over 40 years. We are sure that you have a profile created on 3 of the main social networks, whether you then use them more or less is another matter. The question is, do you know What ages use social networks the most?? And think about it a couple of times if you are going to tell us that the networks are youth territory because… you might be getting ahead of yourself.
On the podium most used social networks in Spain They are: YouTube, WhatsApp and Facebook, followed by Instagram, Twitter and Messenger (Facebook). This is nothing new, perhaps you were surprised to see YouTube leading the rankingbut of course… If we take into account that Facebook, Instagram, WhatsApp and Messenger have their eggs in the same basket, Facebook wins by a landslide here and in People’s China.
You also know that this social media thing is a whole parallel world and that, what we were previously able to count on the fingers of one hand, now it completely escapes us. So, we are going to narrow down our analysis a little to tell you the most used social networks by age, looking at: WhatsApp, Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Pinterest.
Most used social networks by age
Let’s sort this list starting with the youngest ages and reaching the most mature users. Keep in mind that there are some social networks that are transversal to all ages and that there are others that will coincide in the age group, but are used for different purposes.
It is clear that each person is different and that, although we are going to tell you how ages are distributed in the eight main social networks in Spain, there will always be some exception that confirms the norm.
TikTok: the social network most used by teenagers in Spain
We have already talked a lot about TikTok because it is the social network of the moment. It has gained followers very quickly and the downtime at home (Covid through) for TikTok has been pure gold. The so-called generation Z and generation Alpha roam freely through this social network, acting as TikTok preferred by the youngest.
If this TikTok thing sounds Chinese to you (and never better said), we’ll tell you. and why it has caused a sensation among teenagers.
What age range do we find on TikTok? Let’s see how we tell you without hurting your feelings… On TikTok if you are over 25 you are already an old man.
YouTube: a very eclectic social network
YouTube is the most used social network in Spain. The arrival of gamers, influencers and streamers has attracted a much younger and more active user profile. Although YouTube continues to be everyone’s social network, the age group that spends the most hours jumping from video to video, or even interacting with them, is between 16-35 years.
Of course, we cannot forget that regardless of this new trend, YouTube was the paradigm of music videos par excellence and Those over 45 years of age continue to make good use of YouTube in this regard. A curious fact is that tablets are the preferred device to view this social network and it is precisely these older generations that make most use of them.
Instagram: grows and grows and grows… among millennials
Instagram is another of our favorite social networks. It does not stop growing. Although it has not made it into the top three in the ranking of the most used social networks in Spain, it can boast of being the social network that has obtained the most downloads in a year.
Instagram stories and all that opportunity it represents for small brandsthrough their and its functionality has made this social network a necessity.
Instagram is another one of those social networks that do not understand age, although it is true that the average is somewhat higher than what we find on YouTube and, of course, much higher than what we find on Instagram. Does this mean that people under 20 are not on Instagram? No. This means that they do have a profile on this social network but that millennials are the most loyal users.
Facebook and Pinterest: separated by sex
We have grouped these two social networks because, although it is true that in terms of the number of accounts created, Facebook eats Pinterest, the reality is that Both are focused on a similar audience.in terms of age group.
They are more mature social networks, although again we can find profiles of many types, the normal thing is that both Facebook like Pinterest, users between 30 and 45 years old predominate. Come on, let them millennials They mix with what is known as generation X, even winning the second.
What differentiates your audience? In this case it is not age but sex. While on Facebook the percentage of men and women is quite similar, on Pinterest women’s accounts sweep to those of men.
Twitter: in the doldrums and without teenage profiles
These are not good times for Twitter. Unlike the trend we saw with Instagram, on Twitter the profiles that have been unsubscribed are almost more notable. Maybe it’s that now we don’t need or want to be so informed up to the second. You know, eyes that don’t see…
But in any case, what ages use Twitter the most? This social network is among the favorites of those who sail between 30 and 50 years old. Yes, it is a very broad age group, but if we take into account the use of this social network: current affairs, politics, news and quick consumables, we are not surprised by that interval.
LinkedIn: the favorite of the elderly
It is clear that we can always find the needle in the haystack, but LinkedIn is undoubtedly not the social network preferred by teenagers. Given its nature more than professional social networkit is logical that The predominant age range here is 35 to 45 years old..
Therefore, LinkedIn becomes the social network with the most senior profile, along with YouTube and Facebook, which, as we have already said, hit all the boxes.
We have forgotten WhatsApp! Not really. What we have forgotten is that WhatsApp is just another social network. We use it as our main and most important means of communication and, in fact, it is the one that presents the most diverse profiles. That’s why WhatsApp is not only one of the most used social networks in Spain but also the one that is present in all age groups.
Now that you know which ages use social networks the most, and which social networks, where are you going to create your next profile?
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