is the preferred social network among American teenagers, and the one that higher growth is experiencing in recent months in this segment of the population. In any case, and beyond the success of its own platform, Instagram has managed to instill in us the habit of immortalizing (and retouching) reality that surrounds us, in addition to popularizing concepts as recent as the selfie. Now, Adidashas decided to take advantage of that passion for photography and image retouching to offer its users the possibility of having unique shoes in the world.
Customizing your Adidas sneakers through a photo
It’s been a while since the online store of Adidaslike that of , offers the possibility of design custom sneakers thanks to a very attractive one that allows the user to choose the color of each part of a selected model, as well as include decorations and even engrave a name on its side. However, compared to what will come from the summer, this tool will remain a mere anecdote.
Through this video on his Instagram account, Adidas announced last Friday the launch, starting next August, of a new app, available for devices iOS and Androidthrough which its users will be able to customize the model shoes with the photograph they want, either a selfie, the image of your pet or, why not, that of your own feet. In this way, the historic German company, in charge of dressing renowned athletes and teams of the Spanish soccer team, tries to take advantage of the growing pull of mobile applications related to photography in combination with the attraction of personalizationoffering its customers the possibility of wearing a truly unique garment in the world.
Although more details of this proposal are unknown, nor if in the future it will be extended to other products. In its current version, the myAdidas section of the Adidas online store allows possibility of customizing not only various shoe models, but also other productssuch as or , with some (€9.95) slightly higher than the rest of the products, and a delivery time of between 4 and 6 weeks.
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