In the midst of the covid-19 era, where Mercadona has had to stand firm in its strategy of being one of the supermarkets with the largest market share in Spain, the Valencian chain. A success that since its expansion in the 21st century has sustained under the quality of its main white brand, Hacendado. But behind this firm there is a series of companies, mostly of Spanish origin, that manufacture and produce the products most in demand by consumers.
If a white brand is a reference in Spain and known by almost the entire population, it is Hacendado. The hallmark of the supermarkets run by Juan Roig with the lowest prices and the highest possible quality, in order to have some of the most sought-after items in supermarkets.
From guacamoles to pizzas, through ice cream or cookies, all the aforementioned products are food. That is where the foundation of Hacendado resides, which in this sector has managed to position itself above other competing white brands, thanks to the union with its main suppliers.
Ham and cheese pizza
The most basic pizza, but also the most demanded above the Four Cheese, Barbecue or Carbonara. This product is one of the great triumphs of Mercadona and Hacendado, but it would not be so popular if it did not have .
The Barcelona company, precisely known for its pizzas (identical to those sold with Hacendado) although it has also been successful with espetec, bacon strips or pâtés, has a long history in food since 1976. Both on its farms, As in its wheat and mill, this company bases its motto on caring for family tradition. It is also a provider of the .
With regard to the , it is sold for 1.99 euros in its normal size although there are also small varieties (two for 2.35 euros), large (2.99 euros) and without gluten or lactose (2.99 euros). .
guacamole
Another of the star products from the shelves of the Valencian chain. , this guacamole bears the seal of . Not as well known as the previous case, this company from Malaga specializing in avocados also produces a well-known mango sauce.
About its history, exporting to different countries since 1998, in 2004 it suffered a fire that burned all its facilities, which led to a reinvention in the company. This is how they highlight it on the official website, where they base this phenomenon as a before and after in overcoming and dealing with avocado.
Regarding guacamole, Hacendado sells it for 1.59 euros per . In addition, on the Valencian shelves there is also a half-kilo tub that is sold for 3.29 euros.
almond ice cream
As in the case of pizzas, the most successful of all the varieties of this product. The almond is so demanded for its similarity with the recognized brands of ice cream. All thanks to the manufacture of the Valencian company, .
With more than 35 years of history, all of its production can be found on Mercadona’s shelves. In addition, it also sells its obtained mochis of Japanese origin to the international market and has the firm Hecomed with which it works with food for the hotel industry.
It is sold in boxes of six units for 2.1 euros, although there is also an assortment of mini ice creams, where eight units cost 2 euros.
Greek yogurt stracciatella and liquid yogurt
Two of the most successful varieties of all Hacendado yogurts, both emerged as an imitation of other brands recognized throughout the world. However, many customers have opted for the quality of these powerhouses.
Of American origin, this company specialized in dairy products (84th in the world according to Forbes) has its Spanish headquarters in Toledo. Dedicated to the manufacture of yoghurts, the plant has ended up being the supplier of Mercadona’s white label.
He is sold for 1.45 euros in the pack of six units, while he is for 0.85 euros in the 280-gram bottle. Both have different varieties and flavors, which are sold for similar prices.
Cheese
In any of its hundreds of varieties, most Hacendado cheeses come under the seal of . A firm with which Mercadona has even won recognized international awards and has achieved real sales successes.
Of Valladolid origin, this company is the largest Spanish cheese manufacturer with a production of over 60 million kilos per year. Present in 35 countries, it has hundreds of varieties of dairy products, most of which are found on the shelves of Valencian supermarkets.
Above all the cheeses sold under the Hacendado brand, the most recognized is the one that has been awarded as the best in its category in the world. In Mercadona, the wedge of about 390 grams is sold for 4.06 euros with a demand above supply.
Olive oil
Another of the references of the Juan Roig supermarkets could not be other than a reference product in Spain, such as olive oil. Bottled by , this company from Malaga belongs to the Dcoop Group, where 75,000 farming families meet.
The world’s leading producer of olive oil, it has a larger business with this product than Greece, Turkey or Tunisia. For this, its base is enough in the support of all the families that make up the group and the tradition and culture of southern Andalusia.
The (the usual) is sold for 2.3 euros in 1 liter size. In addition, Mercadona also has 5-liter carafe formats (10.6 euros) on its shelves, as well as a bottle and carafe of 1-degree olive oil (same prices as 0.4º).
Fried tomato
The last of Hacendado’s great triumphs is the one achieved with the fried tomato. Manufactured by , Valencian supermarkets have risen above other brands of recognized prestige.
This company from La Rioja has production in factories in Spain, Peru and China from where it exports to more than 40 countries. Under the Cidacos signature, in addition to fried tomato, it also offers legumes, asparagus, mushrooms or sweet corn. In the same way, it also has the GreenPerú and La Asturiana lines, specialized in different food products.
As for the , the 560-gram pot is sold for 1.7 euros. Likewise, the chain’s shelves also have a 300-gram jar (1.28 euros) and a 380-gram brick (0.93 euros). For its part, there are varieties of crushed tomato, normal fried, fried with olive oil, concentrated or whole, all produced by Cidacos.
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