The Spanish startup Ghop plans to open several “intelligent” supermarkets, whose total area will be just 15 square meters, and whose main novelty is that, in addition to opening 24 hours a day, . In July, a pilot store was opened in the Madrid town of Alcobendas and this September more ‘intelligent’ Ghop stores are expected to open in the capital.
This store model called Ghop, which is more like a vending post than a supermarket, is designed for one-off and immediate purchases of what is missing at home, since it avoids queues. Of course, they will have constant surveillance to prevent theft and acts of vandalism. At this time, there is a pilot store in the La Moraleja Green shopping center, located in the Madrid town of Alcobendas.
pick up and go
In fact, . According to Lino Monteagudo, one of the founders of Ghop, “the big question for brands today is how to get closer to their consumers. What if we divided a supermarket into small portions? We have already done it.”
E-commerce grows
On the other hand, a report prepared by the TBWA Communication group on the future of retail in Spain reveals that e-commerce will grow by 24% this year in Spain, mainly driven by food and fashion, despite the fact that seven out of ten consumers say they still prefer to shop in physical stores.
The report also points out that the health crisis has led to the acceleration of the adoption of digital measures. This translates into 45% consumers buying more online than before.
In this sense, millennials (born between 1981 and 1996) are the ones who spend the most through this channel, with an increase of 15% in 2021. In addition, almost half of Spanish Internet users recognize that social networks have influenced them when buying a product.
Confidence
Regarding delivery, eight out of ten Spaniards agree that it is necessary to create a certificate of trust for sustainable delivery, and 73% would support the Government intervening and forcing companies to invest in this form of delivery. service.
On the other hand, the study maintains that organic products are expensive, since almost seven out of ten Spaniards surveyed by the Nestlé observatory on nutritional habits, point out that price is the “main brake” when it comes to incorporating products that respect the environment. Of course, three out of ten are willing to increase spending.
trade boycott
Finally, the study reveals that half of Spaniards say they have boycotted a brand after a wave of negative news. 41% affirm that these are definitive ruptures and they do not consume the brand any more. On average, the consumer boycotts between two and three brands a year.
local shops
Finally, according to data from a study carried out by the logistics platform Sendcloud and the consulting firm Nielsen, 63% of Spaniards have bought more in local stores since the pandemic began and six out of ten consumers would be willing to pay a small extra cost for shop local if that means supporting it.
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