Javier Arrés is a Spanish artist who in just over a year has gone from having 300 euros in his checking account to almost a million, according to the television program Zapeando de laSexta. An exponential growth that he has achieved thanks to a new artistic discipline, the so-called crypto art, which grows under the shelter of blockchain technology and cryptocurrencies.
What is crypto art?
It is a new creative aspect that focuses on the production of digital art, but ensuring its authenticity under blockchain technology, a chain of encrypted and decentralized blocks that do not depend on the control of a third party but on the management of the users themselves. The most paradigmatic case is that of cryptocurrencies, whose purpose is economic. However, in the world of crypto art, this system is used for the acquisition of authorship between two people: A and B.
How does crypto art work?
The telecommunications services company Lowi explains that the path of this discipline begins when an artist transforms his work into crypto art, that is, taking his work to a parallel and virtual world. After the process, that creation is protected and encrypted and in this way both its authenticity and its authorship are guaranteed. What happens when someone buys a piece of Crypto art? That buys something non-material. That is to say, it is not like someone who goes, for example, to the ARCO Art Fair and pays millions for a work that is taken to his house after that exhibition.
Other Spaniards leading crypto art
Javier Arrés is not the only Spaniard who is succeeding in the emerging world of crypto art. A multitude of works from this sector with a Spanish accent went up for auction last May in NFT (non-fungible token) format at a gallery in Brooklyn (New York). One of them was The Empathy Muscle, a performance by the Spanish poet Marcos de la Fuente that unites the spoken word and technology to create a three point zero hybrid that was later encrypted.
Once turned into crypto art, pieces like Marcos de la Fuente’s became a digital asset hosted on an inimitable blockchain that can be purchased with cryptocurrencies like bitcoin, ethereum, doge or tezos. “Until now, digital could not be authenticated, it had no value. The possibility makes each piece unique. It is the true revolution,” De la Fuente told EFE.
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