This is Horizon Worlds, the metaverse of Meta – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

At the end of 2020 we learned that Facebook intended to promote the use of its glasses again through Horizon, a platform that at that time seemed to want to direct the interaction of its social network towards a virtual reality plane, and reality was not nothing wrong: In December 2021 Horizon Worlds was officially launched in the United States and now it has also been launched in Spain and . This new Meta, which was already available in Canada, Ireland and Iceland (in addition to the US) is presented as a window to experience the virtual vision of the future of .

Horizon Worlds, the first metaverse for Oculus Quest 2 users

Horizon Worlds is for almost all users of the social network in Spain. And it is that at least You must be 18 years of age to download, as well as own an Oculus Quest 2 device.

The general idea behind Horizon Worlds takes us back to , a platform born in 2003 and that for a time became the quintessential meeting place, with millions of people around the world recreating their own virtual version with avatars that shared activities. In fact, became so large that companies opened branches in its virtual world, and even big bands came to give concerts in it.

However, its technology was not easy to understand, at least not for everyone, while accessing its server could take all day, and when you did, it sometimes crashed. Not all computers could support it and slowly its popularity waned.

Now, Horizon Worlds is presented as a new Second Life, the first example of Zuckerberg’s metaverse that includes a virtual space with streets, houses, friends, pets and the same possibilities to connect with other users.

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Horizon Worlds First Impressions

The presentation of Horizon Worlds in 2020 ensured that its operation would be really simple.

According to Facebook (now Meta), “Before entering Horizon for the first time, people will design their own avatars from a variety of body and style options, to ensure everyone can fully express their individuality. From there, magical portals, called telepods, will transport users from public spaces to new worlds full of adventure and exploration. At first people will jump into games and experiences created by Facebook.

And although the progress of Horizon Worlds is promising, for now the opinions about its usability are not so good, since the experience seems somewhat “childish”. In this sense, let us remember that the company announced for 10 million dollars (about 9.8 million euros) in October, so we can hope that some skillful developers can create much more fluid and immersive games in the metaverse.

In this virtual world users can build their own scenarios, walk through the streets and buildings and, of course, interact with the avatars of other usersas you can see in the previous video.

But for now, Meta’s greatest contribution has been the incorporation of a game called Arena Clash, a laser tag-style video game that can be played with friends. The company also announced new games and experiences, such as a city explorer called Wand & Broom, a battle royale-style game called Pixel Plummet, and a virtual boat ride called Mark’s Riverboat.

“We want Horizon Worlds to be a safe and respectful environment, so everyone should follow our VR Conduct Policy”Meta pointed out in its statement. «Users will have various security options, including access to a personal safe zone at any time via the menu on your wrist, allowing you to take a break and then block, mute or report people.”

As you can see, Meta is trying to create an experience minecraft-like, with more elaborate scenarios, but there is still a long way to go before Horizon Worlds gets off the ground.

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