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Catalog diversity
Short delivery times
Low delivery costs
Prices
Confidence
We analyze Caprabo at home, an online supermarket with a slightly saturated ecommerce.
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Caprabo is a , it was founded by Pere Carbó, Jaume Prat and Josep Botet, in 1959. It opened its first store in the avenue of San Antonio María Claret, Barcelona. Today it is still open and is considered the oldest supermarket in Spain. Today, Caprabo is 100% owned by the Eroski Group, . More than 10,000 people work at Caprabo. Today we are going to talk about his ecommerce: capraboacasa.
Capraboacasa
The Caprabo website presents a top menu in which there are different sections, such as offers and promotions or Capraboacasa. If we focus on the latter, with Capraboacasa it can be seen that it offers diversity of facilities towards your customers. It is an online supermarket, it allows you to receive the purchase directly at your home and in the time slot that best suits the customer, with the aim of attracting more customers and thus being able to loyalty. Being able to make purchases from the sofa at home is something that some consider a pleasure and Capraboacasa intends to satisfy them.
Design and usability of the Capraboacasa website
First of all, we will talk about the main page, the home. Being a food web page, it would be convenient to highlight that lacks of food images since there is only a small drawing. At first glance, as soon as you enter Capraboacasa, you perceive a very saturated ecommerce. Must highlight a bug in Capraboacasa, this is a main menu located almost in the center, which is a very small space for everything they want to show and with a pretty small print and this can cause in the consumer the lack of interest in the store, all due to its overloaded design and the minutiae of the letters.
Leaving aside the visual proposal that Capraboacasa has, the website presents a simple and fast search engine, offers the possibility of providing the page in Catalan since a large part of its establishments are located in Catalonia and with which it offers ease to its customers. Shows a list of the categories that can be found in Caprabo a casa. They are: general food, drinks, fresh, frozen, prepared dishes, baby world, drugstore and perfumery and bazaar. Apart from the products that can be found there, it offers the possibility of accessing the most outstanding products and on offer.
If you liked it repeat
Capraboacasa has on its website available to all its consumers the possibility that they get €10 discount on your purchases over €50.
Each coupon has a number which is entered when going through the checkout, it is a coupon per purchase and cannot be combined with others. There are two types: Click&drive and Click&Collect. Having these coupons is a strong point to encourage activity in Capraboacasa and increase purchases.
Buy in Capraboacasa
Caprabo suggests that he takes into account the consumer and benefits him with the teaching how to buy on the Capraboacasa website, the only thing that re-presents the weakness already mentioned before, the text too small. He exposes it divided into three parts:
- choose, where the customer must choose the product that meets the needs that it lacks. You have to choose them in the navigation menu and you can search with the search engine.
- Addonce the choice is made, you have to add the products to the shopping cart by clicking only on the cart.
- PurchaseFinally, the last option would be to checkout if it were a physical store, since this is not the case, all the customer has to do is click on the checkout.
Price, form of payment and security
In Capraboacasa we find the products divided into categories, but within them the brands with which it works are exposed, which is why depending on the selected product we will find a higher or lower price. Regarding the white label with which they work, their products could be classified in products with a standard price.
If we talk now about the ways to make payment, you can pay the amount in Capraboacasa online by bank card. But to our surprise, Capraboacasa does not provide the facility to pay for the purchase through PayPalwhich can confuse the customer and make him regret his purchase for fear of providing his card number.
Capraboacasa maintains a confidentiality policy for the data provided by its clients. Data protection extends to everything related to the collection and use of the information provided through the Portal. It is a way for Capraboacasa to guarantee the confidentiality and security your customers and make them feel good buying on the web.
Deliveries and returns
The shortcomings of Capraboacasa reappear. If the future consumer is domiciled or is going to make the purchase within the area of influence the purchase can be made. On the contrary, it cannot be distributed. This is a great limitation since they will not be able to reach all locations.
Schedule
In the delivery schedules that Capraboacasa has, the available time slot goes from 10 a.m. to 10 p.m., in a 2-hour stretch from Monday to Saturday. When the consumer places the order, a schedule panel is displayed where it should be noted that the customer can view the availability of the hours that are free during that day. It is a point in favor of Capraboacasa to show the panel separated by colors in order to offer simplicity to help and please its customers.
delivery costs
Home delivery costs in Capraboacasa are free for purchases over €100 (a slightly excessive price) and, on the contrary, if the amount is less, you will have to pay €6.
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