It is becoming more and more difficult for one e-commerce site to differentiate itself from another, knowing that in a few clicks, a customer can find an identical reference somewhere else. To retain customers, a wide and deep range is no longer enough.
On the other hand, the customer experience, and in particular the delivery experience, now strongly influences the purchase decision, as it reminds us Benjamin Hamilton, Director of : «How to offer the best delivery experience to your customers? If the delivery options offered online do not meet the expectations of the customers, 60% of them abandon their shopping cart. 40% of customers with a bad delivery experience never order again«. Therefore, retailers are looking for new solutions to better manage their fulfillment and deliver an enjoyable end-to-end customer experience.
How to offer the best delivery experience to your customers
The reason for the choice: to outsource the delivery to offer the best customer experience. To ensure optimal quality of service during delivery, sellers have two options: they can manage themselves the logistics part delegate it to a third party. This is a decisive choice, since it affects the delivery service and, therefore, the .
First scenario: dropshipping
The e-commerce site decides to leave the responsibility of the shipping and handling of returns to your potential suppliers. this is called . Although apparently practical and cheap, dropshipping does not have all the advantages: consumers are faced with delivery and return procedures that differ from one supplier to another. For the seller, it is also necessary to ensure that they have conscientious suppliers so as not to tarnish the brand image of their e-commerce with delays or negligence.
Internalization is not a panacea either: EBetween the daily management of the warehouses, the attention to orders, the establishment of transport contracts, the hiring and training of qualified personnel, to name only the most obvious areas of expenditure, the costs add up quickly. These costs, impossible to recover for many e-commerce sites, are then reflected in delivery fees and are a source of consumer dissatisfaction. Also in this case, the customer experience suffers. The shipping costs increase, which causes the abandonment of the shopping cart.
Second scenario: outsource logistics
There is one last solution, which is to outsource logistics to a company like Octopia, whose core business is fulfillment. In this case, Octopia Fulfillment takes care of the final stages of the purchase process, starting with the purchase itself. The service offered is constant, qualitative, and the costs can be anticipated for sellers (and shared between several e-retailers), allowing them to maintain competitive shipping costs, resulting in higher customer satisfaction.
Association in which everyone wins
Using an e-logistics solution offers a good mix of benefits for both e-retailers and their customers.
As an expert in , Octopia takes over from the moment a customer places an order, allowing e-commerce sites and sellers to focus on their business. From collection to international shipping, through delivery tracking and returns management, Octopia guarantees a good customer experience, designed to satisfy you as quickly as possible. According to what this company tells us: «El 99.7% of packages are shipped on time«.
Delivery method selection
The choice of Method of delivery (at a relay point, at a point of sale, at home, through a specific carrier such as Mondial Relay or UPS) is decisive for a majority of customers. offer a wide range of possibilities It also means ensuring that the needs of different audiences, whether individuals or professionals, are taken into account.
Lastly, the prices applied are competitive, since the seller pays based on the area of the warehouse that his merchandise occupies. Therefore, he knows the costs in advance, which are lower for him than if he had to manage his own logistics.
To facilitate delivery and achieve operational excellence, it offers e-retailers a centralized tracking platform. The connection to the infrastructure computing it is easy and does not require any development cost. Thanks to this platform, the seller can remotely manage his stock in real time, control the number of orders and their preparation. The customer has access to multiple delivery options and can track the progress of their package. A perfect experience for both parties.
Octopia opens a logistics platform in Spain to accelerate its international development and that of its customers
Octopia continues its expansion throughout Europe with the opening of a storage space in Spain. This 5,000 m² storage space reinforces Octopia Fulfillment’s logistics network, which already has ten logistics platforms in (i.e., more than 600,000 m² of storage space available to its e-merchant customers). The goal, thanks to this new storage and shipping platform, is «be as close as possible to vendors in the Iberian region to offer them a practical, reactive and highly competitive logistics solution». «Spanish e-commerce sellers now have access to new delivery methods, in particular express delivery (delivery on D+1 or D+2)» they add.
Octopia Fulfillment is also about to launch two additional logistics platforms in Germany and England, continuing with the objective of improving the customer experience and offering a logistics solution adapted to the needs of vendors.
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