2020 was a disruptive year in many ways. Focusing on the retail industry, eCommerce was the channel that allowed companies of all sizes to continue their business remotely, a channel that also helped people of all ages and from all corners of the planet to continue their work in addition to exercise at home. Decathlon has taken advantage of this situation: online sales of Decathlon Spain increased by 126%, which represents a turnover of 306.9 million euros (with VAT), which represents 18% of its total turnover.
Decathlon Spain online sales reached 306.9 million euros
About this, Ana Anguiló, director of eCommerce of Decathlon Spain stated that «Among others, different projects that we have implemented have contributed to this increase, such as the online delivery from the stores themselves, in addition to our logistics centers, the new Decathlon App or the chat service through the web. Through the latter, more than 7,000 expert collaborators from the stores offer permanent personalized advice physically and online.”
Of course, not everything has been easy for the specialized sports store: beyond the online sales of Decathlon Spain, theThe company closed its turnover in the country at 1,719 million euros, which represents a regression of 10.8% compared to the previous yearwith which it reached 86.4 million euros of net profit in the year marked by the pandemic.
In this regard, Javier López, general director of Decathlon Spain, assured that «All of us who are part of Decathlon feel very proud to have contributed to giving sport an even more fundamental role in the lives of many people. To get it, In these months we have faced continuous challenges that have been a true accelerator of the transformation of our model, reaffirming our ability to adapt to new customer needs”.
Yoga, pilates and cardio: the categories most demanded by the Spanish in Decathlon
Spain continues to be the second most important market for Decathlon, only behind , its matrix. In numbers, Spain represents 13% of the company’s global turnover.
The company highlighted that the most demanded sports were yoga, pilates, cardio, cycling, running and paddle tennis, and despite the fact that Decathlon’s physical stores in Spain remained closed for almost three months and with partial restrictions the rest of the year , the company made two openings during 2020: in Blanes and Dos Hermanas, in addition to two relocations in Almería and Zaragoza, closing the year with 174 stores and 7 logistics centers throughout Spain.
Marketplace and reservation of sports courts: the future of Decathlon in Spain
The company does not let a moment go by without launching new projects to continue consolidating itself as one of the pillars of the sports ecosystem in Spain. In this way, one of the main objectives of the company is
Although the project is carried out in the Belgian market, Decathlon made it clear that its original plan is to continue expanding into new marketsand taking into account that Spain is the second main market for Decathlon, it is one of its primary objectives.
With this marketplace the company will add more than 25,000 new references and will increase its online offer by 50%.
In addition, Decathlon has created an exclusive sports court reservation service that allows athletes schedule your activities in your favorite spaces in real time, helped by the Anybuddy platform. Currently this service is present in 8 cities and it is expected that it will be extended in the coming months.
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