throw one new version of its online portal with the aim of achieving a more intuitive navigation and providing users with more information about its management services and advertising advice for companies. His specialties include the creation and management of Google Ads campaigns, Positioning and.
Some of the notable changes to the website of this digital marketing agency are the addition of new forms of contact, facilities to request a free SEO report and new content so that users have complete information about the different digital marketing strategies that the agency works, its methodology and its possible benefits.
Waukin Media born in 2018 from the hand of its director Jose Antonio Neto and his partner, María Jesús Orellana. But to know the origins of this company you have to go back to 2015. It is at this time when the founders of the company began their journey in the digital marketing and search engine optimization sector.
The main advantage of the updated version of the Waukin Media website is that it includes usability improvements. The new online portal is faster and more functional than the previous one and responds with a greater level of detail to the concerns and needs of users.
New features of the Waukin Media website
The website just launched by the team at Waukin Media it is easier to use, faster, adapts to all kinds of devices and incorporates additional forms of contact. It is essential that users have different ways of communication to be able to work from anywhere and develop the different marketing strategies for companies efficiently.
Some of the most important changes to the Waukin Media website are explained below:
- Button to schedule a call: In addition to making use of the company’s phone number at any time, users can now schedule a call to contact a consultant at a time that is most convenient for them.
Simply click on the “Schedule a call” option in the top menu of the page and follow the steps to make an appointment online. The idea is to be able to organize a virtual meeting between the owners of the company or those responsible for their marketing department and the Waukin Media team in a simple and direct way.
Through this medium you can receive personalized advice about Google Ads, SEO Positioning or E-commerce Consulting. You must choose the subject of the query and select the date and time of the query from the available alternatives. Finally, an email is sent with the details of the virtual meeting for further organization. - Home page contact button: To make access to the contact form faster, a “Start now” button has been added. The green color of this element contrasts with the corporate colors of the firm to facilitate its location.
- Form to request an SEO analysis of a business for free: This form has been renewed so that the user can include the address of the web page that they want to position in search engines and an email. These data are essential to proceed with the sending of the report with the recommendations to be applied in the E-commerce or web page in question.
Updated website content
Digital marketing is a constantly evolving sector. This is the reason why the contents of the Waukin Media website have been renewed. The new texts include more complete and reliable information on the catalog of services and the work methodology of this agency based in Jerez de la Frontera that operates at a national level.
Some of the most important services talked about on the web are Google Ads campaign creation and managementthe design and implementation of SEO positioning strategies, E-commerce consulting to optimize the performance of online stores and content creation.
Waukin Media explains on its page that the work methodology of this company consists of designing and implementing a digital marketing plan and measuring the results derived from the actions taken. In this way, the profitability of advertising strategies can be assessed.
Keys to Google Ads campaigns
The Waukin Media team takes care of design tailored Google Ads strategies for your clients. Before starting the process of creating and optimizing any PPC campaign, it is important to study the viability of the company in question by analyzing the market situation, the behavior of the target or the business and marketing objectives to be achieved.
In short, an initial investigation of each company must be carried out in order to establish the lines of a digital marketing plan appropriate to each specific case. External tools such as Google Analytics as well as Performance Planner or Keyword Planner that can be accessed through the client’s own Google Ads account will help.
On the other hand, both this previous work and the subsequent creation and optimization of Google Ads campaigns must be supported by solid data. Setting up conversion tracking is a mustlink the Google Ads account and the Google Analytics account or configure Google Tag Manager to measure what happens on a website.
Among the different types of Google Ads campaigns on which information can be found on the website of Waukin Media There are Search Network campaigns, Display campaigns, Application campaigns or Google Shopping campaigns. The latter are especially suitable for online stores focused on direct sales.
Today it is vital for any business to be able to appear on the Internet at the right moment when a user makes a query about the products or services it offers. Searching for information on the mobile phone or on the computer is a widespread practice among consumers. It is necessary to take advantage of the existing mechanisms to increase the opportunities to generate conversions.
Advantages of Google Shopping campaigns for an E-commerce
Experience shows that Google Shopping campaigns are the most effective when it comes to promoting an E-commerce. With this kind of campaign, online stores can advertise a wide range of products and boost sales by showing the user data of interest such as a photo or the price of the desired item.
Google Shopping campaigns have two strengths. The first of them is that they present the ads to the user in a very visual and attractive way and the second is their great ability to . The latter makes it easier for advertisers to invest only in promoting the most popular products in the store or those with the best profit margin.
Work in SEO Positioning
SEO Positioning seeks to improve the visibility of a web page in search engines such as Google or Bing, for example. Users who show interest in certain products or services can find relevant information about them after consulting the Internet, thus boosting sales and creating a company’s brand image.
SEO strategies designed by Waukin Media They are specific to each company. All recommendations are supported by specialized tools such as Google Search Console or Ahrefs, not to mention web analytics applications.
Each business moves within its own context and manages its own resources. The measurement of results is key to assess the impact of search engine positioning on the income statement of a business.
The work of E-commerce Consulting
The last of the services that appears on the new Waukin Media website is the. It must be taken into account that the Internet is an open and competitive market, so companies present in the online world can use this medium to detect opportunities or problems that affect the volume of business early.
A study of the competition is usually the basis on which to start building the strategy of an online store. It is essential to know what products or services potential customers demand and how to start differentiating yourself from other companies in the sector.
Among the services specially designed for an E-commerce, Google Shopping campaigns stand out for the promotion of articles on the Internet, campaigns to influence the loyalty of the target audience or affiliate marketing to obtain additional income in collaboration with other web pages. .
The Trusted Shop online trustmark
TrustedShop is a online trust platform which, among other services, grants a seal of quality to E-commerce that request it and meet certain requirements. This seal is a sign that the store in question is reliable and offers good products that meet consumer expectations.
In addition to the seal of quality, Trusted Shop has the Trustbadge technology to manage the evaluations of the shop’s customers. The use of this tool guarantees that the opinions about the E-commerce are from users who have actually purchased items from it.
Having an external body that guarantees the good work of an electronic commerce is very useful for users who have not yet decided to buy. Transmitting security and professionalism to the consumer is one of the most complicated aspects in the online environment.
Waukin Media has included on its website the badge that accredits the agency as Trusted Shop partner. Having a good reputation on the Internet directly affects the sales and profits of any E-commerce.
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