Chris Urbina (Barcelona, 1980) is the CEO of Kiki App, recently created that seeks to connect users who want to meet people, while having fun carrying out different leisure plans. This social application, founded in Marbella, works by geolocation, and connects a user who is looking for company with another who is willing to offer their time in exchange for financial remuneration.
How Kiki app works, a dating app with an… original approach
The platform offers the user several plans with different fixed rates: have a coffee (5 euros), go to the cinema to watch a movie (10 euros), have a drink or a drink (15 euros), share a dinner in a restaurant (20 euros ), and even travel to another city (100 euros). The user looking for a companion pays a fee depending on the plan they choose.
This application “It aims to help socialize people who, for example, are new to a city and don’t know many people, people with jobs with hours that are incompatible with those of their friends, or people who simply want to live a different experience and meet people while They make a plan to suit you.
On the other hand, it allows registered users to offer their time in exchange for financial remuneration. These, receive 70% of the amount paid by their companionwhile the app keeps 30% of each transaction.
To learn a little more about this application, we have spoken with its CEO, Chris Urbina
Interview with Chris Urbina, CEO of Kiki app
You just launched the Kiki app. How did the idea come about?
The idea arose as a result of hearing in our circle of friends that they didn’t like dating apps because people always went to the same thing and they were not given more options. They were tired of wasting time and wasting money paying subscriptions that were of no use.
How has the development process of the app been? How long have you been working on it?
We have been working on it since May of last year. We did a first test with real users of 40 different nationalities since November.
What kind of people is it aimed at?
It is addressed to people of any age who want to meet new people with hobbies and tastes similar to theirs and who want to have a good time with experiences such as having a coffee, going out for a drink, going to the cinema…
The dating and meeting apps market is quite saturated. Even forums or groups on social networks like Facebook are used for this function. How will you manage to grow in this context?
The market for apps to meet people is increasing worldwide year after year. people are looking for something different And if they also don’t waste time or money and you give them more options than a simple dating app, then great. We are also the only app that share the revenue with your users. 70% of the income is for them.
How many users do you expect to get in this first year?
Our forecast is exceed one million active users before the end of the year.
How do you approach the monetization of the app?
Our business model is very simple. There are no subscriptions. 70% of the income through the app is destined to our users. 30% are to continue improving our platform.
How do you plan your communication strategy? What kind of campaigns are you going to carry out?
We are going to run very fun campaigns that will probably generate a lot of noise. But for now it is “Top Secret”
Right now, privacy is a key aspect in everything that has to do with the app world, and more so since the recent controversies with Facebook and Grindr. How have you faced this challenge?
We take the privacy issue of our users very seriously. We do not give or sell any data to third parties. It is not our business model.
Let’s do a bit of futurology: what headline would you like to read about the Kiki app on Marketing4eCommerce in a year?
We have many surprises prepared, so any of them.
quick quiz
- What is the first social network you open in the day? Instagram
- iOS or Android? Both.
- App or website? app.
- In which eCommerce and how long ago did you make your last online purchase? amazon
- And it was? A book
- Last book read? “The Airbnb Story” by Leigh Gallagher.
- Recommend us a fiction series. “The Good Place” on Netflix
- What website have you seen lately that has surprised you for good?
- What is your favorite thing to do that has nothing to do with digital? To travel.
- Let’s spin a magic chain: Which acquaintance of yours do you think we should interview? Why? Nono Ruíz de His story is very interesting.
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