The dropshipping provider BigBuy expands its catalog by incorporating supermarket products – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The , as we have already explained on other occasions, is a business model where online stores become intermediaries. These function as showcases for products from the catalog of a third party, generally a wholesaler, who is in charge of the entire process of storage and shipping to the customer.

The companies that bet on it are usually small online stores who cannot bear the costs of maintaining a warehouse and its inventory. So they let the supplier of their products do all the shipping management for their customers.

That said, the wholesale platform, specialized in the supply of products, logistics and technology to customers who sell in the online channel, it expands its catalog with the incorporation of supermarket products.

Bigbuy customers will be able to sell supermarket products through their online channels

This new category is now available in the B2B Shop of . The online stores that work with this provider will have at their disposal nearly 3,500 products that encompass a wide variety of subcategories: food, drugstore and perfumery, pet food, beverages, dairy products, baby food, food supplements and also gourmet items such as hams or wine

This is a very interesting new line of business for multiple types of online stores, since the sale of supermarket products on the Internet has experienced great growth in recent months. “A new category always offers new sales opportunities. Positioning yourself as one of the first online supermarket sellers can guarantee you a niche in the market” assured us CMO of the company.

With this incorporation, BigBuy strengthens its position as dropshipping to sell online, allowing its customers to sell without storing stock and deliver within 24 hours. «Thanks to our Multi-Channel Integration Platform cloud software, our clients can manage the publication and sale of the catalog, in a simple way, on multiple eCommerce platforms and European marketplaces» Add.

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The platform grew by 80% in 2020

BigBuy offers advanced logistics services and tools such as its Multi-Channel Integration Platform that centralizes the management of eCommerces and marketplaces (Amazon, eBay, CDiscount…) on a single platform. In addition, it has connectors for CMS such as Shopify, Prestashop or Woocommerce. In this way, merchants can, for example, synchronize stock and prices in real time, as well as synchronize the catalog: images, texts, videos, categories, brands, tags, etc.

This differential factor, together with the continuous technological development of the company, led it to achieve notable exponential growth last year, managing to close 2020 with a turnover of 65 million euros. This figure means a growth of 80% compared to 2019 (€36M).

With this growth in your billing you are seeing the best results in the history of the company, surpassing the million orders. Some results in which the internationalization of its business has played a fundamental role: 90% of its turnover comes from outside Spain. Among BigBuy’s main markets, the following stand out: , with a total of 22% of sales, and Italy with another 15%, both surpassing the local business that represented 12% of sales.

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