Every morning the Salamanca neighborhood and its neighbor Paseo de la Castellana, as well as the Chamartín neighborhood, witness the coming and going of senior executives in suits, Spanish and hair gel who begin their workday on the tenth floor of the headquarters of the most important companies in the country. Office, meetings, business lunches and other obligations mark a busy schedule but one that surely saves an hour, hopefully an hour and a half, for the gym.
Either for narcissism, for health, for love of sports or as an anti-stress ball; high job profiles usually have the exercise routine established in their daily work. And for this they have at their disposal a series of gyms that know how to respond to the sports and social needs that a client like this demands. The Metropolitan Abascal, the Serrano240 Sports Club and the Reebok Sports Club Madrid are three of the most important luxury gyms in the Salamanca and Chamartín neighborhood where the power elite train, and to which Evasión has had access.
In a time of good intentions at the beginning of the year, and with an abdominal circumference that has increased a few Christmas centimeters, this newspaper has carried out the tiring task of stepping on, testing and doing some exercise in the three aforementioned gyms with the aim of knowing the facilities , the services and comforts enjoyed by those who carelessly assume a membership of 150 euros per month. And yes, you can lose weight with glamour.
Each of these three centers knows its differentiating elements. The Metropolitan guarantees the efficiency of a modern and attractive product. The Serrano 240 exploits its youth before an experienced and social audience. And the Reebok Sports boasts its spectacular facilities and its soul as a select high-performance center. However, the three have coincided, confessing to this medium that the essence that marks the know-how of a luxury gym is exclusive and personalized attention. “The difference is in having a personalized treatment and that someone is always looking out for you,” says José Romero, Serrano 240 personal training coordinator.
Metropolitan Abascal
Calle José Abascal 46. Price: 108 euros. Information: 91 451 44 66
The chain of Metropolitan Sports, Health and Wellness Centers is one of the largest nationwide and has 22 centers in the main cities of Spain. Its Madrid center on Calle Abascal is located in commercial ground floor number 46.
This gym knows how to optimize space with a modern, technological and elegant design and for which they received the first prize for Architecture and Design for the best commercial space awarded by the Madrid City Council. Located in the heart of the financial and office center, the task of this gym is to provide an efficient, bold and agile service that matches the exhausting work schedules of its young, mature and male audience. “There are those who only have an hour to exercise and eat,” says Esther Vaquero, the center’s personal trainer.
The Metropolitan Abascal is equipped with a fitness room with the latest technology, various spaces for guided activities and cycling, a room reserved for personal training and a Pilates studio. In addition, this center offers its clients a spa where they can relax, a beauty center and a cafeteria. The luxurious changing rooms of the Abascal, presided over by loving towels and a huge bottle of Agua Fresca cologne by Adolfo Domínguez, are the icing on the cake of this experience.
Serrano240 Sports Club
ABC Serrano Shopping Center, Calle Serrano 61/ Pº de la Castellana 34. Price: 150 euros. Information: 91 426 05 07
This gym opened its facilities in 2014, and it shows. Located in the ground floor and basement of the Serrano240 building, this center stands out for its classic-style design that is more like a hotel than a gym, and with which they manage to reverse a labyrinthine space.
This new character can also be seen in the sports equipment. Its two cardio training rooms – cycling and elliptical – are arranged in tiers so that the surrounding air is less stuffy. And the fitness room has the Technogym Artis line, a system of machines that promotes autonomous exercise and whose results are collected in a mobile application.
Since its inception, Serrano240 Sports Club has wanted to establish a good social climate among its members that favors personal and even work relationships. Jose Romero, personal training coordinator at Serrano 240, values this center as “a social club where clients regularly eat with each other, and do business with each other.” Services are not lacking for this purpose, as this gym has a large spa area, beauty and physiotherapy center, restaurant and spa courts.
Reebok Sports Club Madrid
ABC Serrano Shopping Center, Calle Serrano 61/ Pº de la Castellana 34. Price: 150 euros. Information: 91 426 05 07
Inaugurated more than 16 years ago, the Reebok Sports Club Madrid is a sports institution located in the financial heart of Madrid, in the ABC Serrano Shopping Center. And this is attested to by its impressive panoramic views that make a difference in long-lasting facilities.
This experience makes things clear for the center. Health and sport is the goal of this center and it is supported by a specialized and multidisciplinary team (health center, physiotherapy, and sport). The staff of personal trainers alone has 57 employees, says José Ángel Higuero, head of personal training. The professionalization and specialization of all employees is key.
Another example of this commitment to sport is its facilities. A 3.5 meter wide and 15 meter high climbing wall that presides over the entire facility sets clear differences from its competitors. It also highlights a crossfit area, and the commitment to technology with state-of-the-art machinery such as the EGYM system, which is made up of 8 electronic weight training machines for strength training, or the Alter-g antigravity treadmill, of great value in injury recovery and weight loss programs.
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