Over the years we have seen a lot of changes in the way websites present information to us. Little by little, the use of has spread throughout the web, and even now we can see objects in 3D thanks to the . The internet giant does not want to be left behind, and that is why Google’s new search engine with visual changes in its mobile version, which aims to provide better guidance to users using the information available from each website.
How the new Google search engine will show mobile results
Now, the new Google search engine will better highlight the source behind each linkwhich will now be displayed on mobile at the top of the scorecardalso instead of presenting the classic green color, now the url will be displayed in black, including the Ad text, in the case of paid results.
But this is not the only change that you will see at a glance in Google’s mobile search results, since in addition to presenting the website link first, will also display the : that small image (icon) that generally corresponds to the logo of the brand, company or communication medium that generally appears in browser tabs when you are visiting the website.
Both the website address and the icon they will be displayed just above the title of the result. google too removed the gray line below the organic result titles, so each result card now looks much more integrated, as you can see in the “before” and “after” image of the new design below.
The new design will allow Google to add more action buttons and useful previews
With these changes in the new Google search engine, users will be able to know before visiting a search result what its origin isif it is a reliable page and thus decide if they visit it according to their search intention.
In fact, the new Google search engine for mobile devices has look more like a news feed: full of posts from various publishers on a specific topic, something very close to the intention of Google in its search results later this year.
Emphasizing the source of the information makes a lot of sense, especially when concerns about the . Websites have full control over their name and favicon, so it will be very difficult for these sources to spoof identity, and with it users they will know if the information comes from a reputable siteor if you should distrust the content.
In addition to these changes, the new Google search engine also will include a label when it is an advertisement, which will now appear in bold at the top next to the website address, instead of in the middle where it had been displayed before.
According to Google, this new redesign will allow add more action buttons and more useful previews to the search results tabs.
How to integrate a favicon to show in search results
As we have mentioned, integrating the website icon in the search results will give users more confidence about the sources they belong to, and that is why It will be important to have a favicon to be displayed in the new Google search engine.
If your website already has a favicon, you can include it by adding a tag to the header of your home page with the following syntax:
Your favicon must be a multiple of 48px and square, for example: 48x48px, 96x96px, ext. and any valid favicon format is supported. You can find more information on how to add your favicon to Google search results at .
Google will find and update your icon every time i crawl your home page, but keep in mind that if you make changes you will need to request indexing of your home page, and it may take a few days for this update to appear in search results.
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