This is the ready-made hamburger with which Mercadona seeks to compete even with McDonald’s or Burger King

The year 2022 has begun at Mercadona with a faithful strategy framed towards the purpose of improving the quality of its products, which Juan Roig . An objective for which different products have a place, to the point of escaping, some of what has traditionally been understood as a supermarket. And it is that the latest novelty of the Valencian chain competes directly with even McDonald’s or Burger King.

Although pizzas have always been one of the , one of the latest innovations most praised by the chain’s customers has come from its faithful ‘competitor’, the hamburger. To the point of being considered a revolution for Valencian supermarkets, its appearance is worth buying even in fast food restaurants.

A hamburger already prepared, so it arrives with bread and other ingredients such as bacon, cheese and ketchup, beyond the meat, and that is ready in just a minute and a half of preparation in the microwave. The bacon cheeseburger characteristic of many establishments, with which Mercadona intends to revolutionize the sector of precooked dishes.

This is Mercadona’s bacon cheeseburger

And it is that in line with its new strategy, the chain is, in order to give its customers the comfort of ready-to-eat products and for which you hardly have to go through the frying pan, casserole, oven or other utensils. This time with fast food par excellence, Mercadona’s hamburger is beef (70%).

Also under the label of Hacendado, the chain’s new bacon cheeseburger only costs 2.50 euros per unit (around 220 grams). A product that also comes with cooking and consumption instructions, so it is recommended to put it in the microwave, at a maximum of 800 watts and without opening the box, wait a minute and a half “even if you hear ‘pop’ first” and eat after a minute for it to be at the perfect temperature.

Who is behind Mercadona’s bacon cheeseburger

To make this product, Mercadona has relied on . Company specialized in meat packaging, it produces everything from hamburgers to meatballs or kebabs. Based in Griñón (Madrid), it has more than 35 years of history that have led it to move more than 25 million kilos of hamburgers annually.