This is what Bad Bunny has won on his last tour

When Bad Bunny’s face appeared on the cover of , one of the most influential magazines in the world, in October 2020, it was quite a declaration of intent. The Puerto Rican singer dominated the Spanish-language music scene and intended to make the leap to the United States market, a milestone that has closed this year with his tour The Last Tour of the World, 25 concerts that have been held since February entirely on American soil and with the which has sold $71.1 million in tickets, according to Bloomberg, ranking it as the highest-grossing musical tour of the moment.

Its commitment to the North American market has been a complete success. According to the figures compiled by the financial medium, only in the last month he has sold more than 300,000 seats for this tour and every night he sings in front of an average of 16,000 spectators. In addition, moving his show to the richest country in the world has also allowed him to inflate revenue per ticket, which has sold for an average of $180.

The creators of this tour, the Californian United Talent Agency, recognize that Bad Bunny is a mass phenomenon in North America and that they have not been able to manage the American fever for the singer. In 2021 he ranked top 1 in the world on Spotify followed by Taylor Swift, BTS, Drake and Justin Bieber with 213 million streams, a milestone considering that he did not release any albums, only three singles.

This success was demonstrated the day the tickets for The Last World Tour came out, with endless online queues to get a place. “We didn’t expect to sell so fast or break so many records,” admits Jbeau Lewis, Bad Bunny’s tour supervisor at United Talent Agency.

The avalanche was such that the seats disappeared in minutes, leaving thousands of fans wanting. In fact, if they had met all the demand they would have sold four times as many tickets, according to Bloomberg.

Another tour starts in August

The last concert of the tour will take place this Sunday at the FTX Arena in Miami, home of the Miami Heats, the NBA team, but neither Bad Banny nor his representatives from UTA will have time to rest. To take advantage of the American vein, they announced the Puerto Rican’s new tour in January, which begins this August and will last until December.

In this case, it has 43 dates, half of which will be in the United States and the rest in Latin America, and it will pass through legendary stadiums throughout the continent such as the Yankee Stadium (New York), the Hard Rock Stadium (Miami ) or the Azteca Stadium (Mexico City).

The price of the ticket -they have already sold out in most stages- starts at $100 in practically all cities, although in concerts in the US the vast majority of tickets exceed $200 and even reach 1,500 and 2,000 dollars if they are close to the stage, which will allow the artist to boost his income until it exceeds that of The Last World Tour. They expect to reach 100 million dollars in sales.