The eCommerce ecosystem has grown incredibly in recent years, creating a unique opportunity within the digital economy. But this broad growth also implies that the problems of the online business model become more relevant, such as, for example, the shopping cart abandonment.
Based on the average it offers after analyzing 40 different studies, a 70% of the purchase processes initiated in an eCommerce end in abandonment, which means a loss for any business. For this reason, it is important to have the right tools to take action in these situations, and thus recover these conversions at the right time.
Top 10 tools to recover abandoned carts
Here is a list of what we consider to be the best tools to solve the problem of abandoned carts. We will tell you their prices, integrations and particular characteristics of each one.
This is a totally free extension and exclusive for eCommerces created with Magento. Among the services it offers, it has the possibility of being activated and deactivated directly from the backend. On the other hand, it allows you to automatically send customers who leave the store with an interrupted purchase, who can resume it with a single click.
It also has several options for customizable templates and a system for schedule the sending of emails.
This is an e-commerce platform American with a staff of more than 22,000 brands. Their abandoned cart recovery tool offers the sending of emails, announcements on the web and notifications through the . This allows not only to reach customers whose contact details are already registered in the store, but also those with whom a rapprochement has not yet been generated, expanding the range of action.
It has two subscription plans: a basic and free one, and a growth plan with a base cost of 19 dollars per month (about 16.5 euros).
Is spanish platform focuses on offering a service of Smart eCommercee your customers. Its offer includes 360° personalization, behavioral studies, gamification and eCommerce analytics, and, of course, a cart recovery tool. From the web they promise an increase in sales of 12% and a recovery of abandoned purchases of up to 22%.
You can create custom designs through their WYSIWYG editors (What You See Is What You Get, or What you see is what you get), in addition to having the option of saving to reuse them at any time. Likewise, it allows the incorporation of HTML or CCS code within the emails, for a greater degree of personalization.
Is Woocommerce exclusive extension It costs $79 a year and offers one year of support and extension updates, along with a 30-day warranty. Essentially, this tool provides real-time reports on the abandonment of carts by consumers. In this way, it offers the possibility of taking actions at the precise moment to recover said sales.
It also incorporates detailed reports on the products, last update and other features present in the cart, which allows a more appropriate adaptation of the recovery strategy in each case.
Cartstack’s service focuses on cart and visitor recovery. It has a to the different eCommerce platforms on the market, ranging from Shopify until Yahoo! Small business. incorporates reminders according to the search engines used by consumers; send reminders via push notifications, SMS and emails; and drive conversions through abandoned tab reminders, exit popups, and more.
Offers three subscription plans monthly: Basic, Pro and for Agencies; up to a maximum of 100 monthly orders the plans have a cost €26.70, €45.11 and €137.17 respectively. From there the prices vary according to the estimate of orders (it can be calculated from your
This is a free and exclusive WordPress plugin which helps boost online store sales through more efficient communication and greater interaction with consumers. It includes a live chat, an automated chat assistant and a abandoned cart recovery tool. Through its different automated interactions with customers, it allows quick action on abandoned purchases, which poses a greater possibility of recovery.
Digioh is a marketing and advertising company that offers different optimization solutions for eCommerces, companies, publishers, etc. Among its tools for eCommerce, it has one for the recovery of abandoned carts that works from popups exit, reminders by email and free shipping dynamic ads to encourage buyers.
It has a extensive integration to different eCommerce platforms, email services, customer data and analysis platforms, among others. Offer a free subscription plan and two paid. Prices can be consulted in your according to the interests of each client.
e goi is a platform specialized in the integration of electronic commerce, which provides different automated solutions for eCommerces. Their cart recovery tool offers a multichannel interaction, through emails, sms, notifications, etc. Likewise, it has automatic lists to prepare a more efficient communication flow, and with a control panel for easy organization. It is 100% customizable and easy to configure, which promotes its accessibility for any type of business. It has a free plan and 3 payment plans, which they start at €7.99/monthwithout obligation of permanence.
Is exclusive PrestaShop extension It is one of the best sellers within the platform with a cost of €167.99 without VAT the first year (later, €48 per year). Among its features, we highlight the possibility of including discounts in your recruitment emails to encourage customers to complete orders, create custom templates to adapt them to your brand, send up to 5 reminders at the times you want and in the languages you need, select different customer profiles (active, inactive or without order) to adapt the emails, a very intuitive and easy to configure.
Palbin is a Spanish e-commerce platform that offers SaaS services for professionals who want to integrate their businesses into the digital ecosystem. It has all the services needed to build a store and boost it, including an abandoned cart recovery tool.
Within the platform administration, you can see the carts that consumers have left interrupted for an estimated 7 days. When you activate the app Cart Recoverylocated in the section of Extra Applications, a personalized message is sent to the customer with the list of pending products to invite him to finalize the purchase. This application is included in the €70/month premium planbut if you have a lower subscription plan, you can activate it for a cost of 10 euros per month.
Is german platform it helps you to prevent and recover abandoned carts, as well as reduce abandonment rates in a sustainable way. For this, it has three means of action that are easy to implement and use: popups outbound notifications newsletters Y emails about abandoned carts.
It also offers a low risk service for its clients, since they do not have to face fixed costs for the product, since it is subject to commissions according to additional net sales. Likewise, there are no additional charges for consultations, support or integrations, which offers greater flexibility. It has one on its website to estimate costs and with a control Panel from where you can monitor the expenses and the impact of the service. Integrates with major CMS from the market such as WordPress, PrestaShop, Shopify, Magento, among others.
VWO offers multiple solutions, both for eCommerce and for companies. They are all aimed at maximizing the conversion rate. One of them is the customer acquisition tool for cart abandonment, which creates a series of automated push notifications for customers to return to your website and complete the purchase. It also has abandon browsing campaigns and reservation abandonment campaigns, specially designed for the travel sector.
In addition, it allows combine these tools with others, such as a/b tests, multivariate tests and different actions that will allow you identify why churn occurs carts: heat maps, online surveys, forms, session recording, among others.
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