It has been a platform that has not stopped surprising the digital world with its growth. Starting from a simple function of short videos, the social network of Chinese origin has become one of the most used and downloaded applications in the world. These achievements have led him to rub shoulders with networks like Instagram and Facebook, especially within the youth audience, which is his point of focus. In fact, during 2021 it was
Based on such success, the short video platform has been gradually improving its tools, in order to take its competition to new terrain. An example of this is the extension that the duration of your videos has had, which started with 15 seconds, then escalated to 60 seconds and reached 3 minutes in July of last year; thus becoming a more present competitor for platforms with longer video content.
TikTok takes the length of its videos to a new level by reaching 10 minutes
Although reaching 3 minutes in length in his videos posed a major change from the initial concept of his platform, he did not stop at this point and has continued to expand this function. During the past year, after reaching the aforementioned limit, the Asian company was testing a longer duration for its videos, as we can see in the publication made by the consultant from , Matt Navarre.
According to what was stated by Navarra, this new enlargement would reach the 10 minutesand in these last days TikTok has finally confirmed this fact. This new video extension can open up a whole new set of opportunities for creators on the social network, especially for encourage creativity and dynamism within the platform. This update, which has already been launched, It will reach all users of the app shortly.
Its short video format, although attractive, had fallen short (forgive the redundancy) in certain aspects, leading creators to opt for various strategies to upload their videos in sequence. For example, you can find many videos divided into parts. This, at times, can become a complication for users who must explore the creators’ feed to be able to locate the different parts. Likewise, this new duration allows greater freedom for some of the growing trends within the app such as cooking, educational and even comedy videos.
TikTok reinforces its catalog of tools against video platforms
On the other hand, beyond the creative freedom that this new duration can offer, it also opens the doors to new monetization opportunities. With longer videos, the insertion of advertising content can be done in a less invasive way than in the case of shorter videos. In addition, this new step leads it to position itself more firmly within the ecosystem of video platforms.
Social networks like Instagram, YouTube and Facebook have sought to copy TikTok’s recipe for successwith formats such as reels or shorts: short vertical videos. Meanwhile, the Asian application is developing and expanding into new spaces with the extension of its duration. In this way, together with its different tools and characteristic functions, TikTok reinforces its offer, providing its users with products of greater value or interest. Likewise, the new duration of 10 minutes has only just been confirmed, and it is expected to be available globally in the coming weeks. For now, we just have to wait to see how the new function adapts to the TikTok algorithm and its community.
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