There are, there are, and many. The only thing you need to know is how to handle each of them. I am referring (as you may have guessed from the title) to the communication channels on-line with your clients. Do you want to know them a little better and know how to take advantage of them? Well you are in the right place. So… take note!
What online communication channels to use to serve your customers
Social networks
The have become the channel of communication with your target par excellence. And not only when the user is still not sure whether or not to become a customer, but also when they have already bought and have questions or problems with the product.
No matter what social network we are talking about, you should always give your community the possibility to contact you through privates to solve any question that may arise. In fact, even if you have separate online marketing and customer service departments, they must be connected for this type of incident. To establish what type of content should be managed by networks and what customer service, it is best to prepare a detailed one before starting to attend to incidents and doubts.
webchat
Surely you have already seen the WhatsApp icon in a gazillion online stores. Do you know why it is there? Because it is very, very efficient, not only when it comes to solving potential client problems, but also when it comes to generating sales.
You should bear in mind that the messages of are seen and answered in a much higher percentage than those of other communication channels. In addition, this channel generates closeness and the feeling that there is a person behind the business, not a robot. Now, make sure that (really good) there is a person behind during customer service hours. If not, it is useless to have a very cute WhatsApp icon on your website.
When I talk about email, I am not only referring to having an email that users can go to if they have any questions or queries (also), but to carry out a strategy focused on helping the user to buy the product they want. really need.
To do this, you can generate a series of automatic welcome messages in which you explain to the user the advantages of buying on your website compared to the competition. In addition, you can also give them some details about your products or services that they may not yet know.
In any case, if you let those emails have the possibility of being answered by your users, you will be generating a direct and personalized communication channel with them. And this can obviously help you improve your sales.
To do this, you can use a multitude of email marketing tools such as Mailchimp. But if you still don’t know very well how to handle them, it is best to contact one that manages it for you.
Blog
“Since when is the blog a channel of communication?”, you may ask. Well, yes, it is, and always has. Think, above all, in the comments. Through them you can answer doubts and questions from users about the topic you have discussed in your blog.
If the latter is focused on people who do informational or transactional searches related to your product or sector (that is, who follow a defined strategy), you can convert some of those visits into customers.
So you see, online communication channels with your client are not lacking. All you have to do is manage each of them properly to get the most out of them. For them!
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