Due to the health crisis brought about by the coronavirus, companies found it necessary to redirect their businesses towards a more digital and Leroy Merlin, the French DIY giant, is making progress in this direction. Thus, last year it announced the launch of its product marketplace in , and premiered in Spain, a marketplace of services for professionals in the sector. Effort that we can add to your most recent updates on sales channels, available on WhatsApp and by phone. Now he has decided to continue betting on the digital environment with your new affiliate program.
How the Leroy Merlin affiliate program works
This new program has been presented hand in hand with Awin, a network with a global presence whose objective is the perpetual growth of online business. According to him Director of Digital Experience at Leroy Merlin, Fernando Herranzwith this new program they seek «Let others also speak for us and let many other experts tell of their experiences in the world of DIY, garden, home, among others, and prescribe Leroy Merlin if they believe it to be the best option and, therefore, , reward this prescriptive work on our part».
Leroy Merlin’s growth has always been progressive, even when entering the world of eCommerce. So much so that in 2019, with the improvements made to their website, they achieved 128 million unique visitors and invoiced more than €59 million.
With this new strategy, the DIY company hopes to be able to increase sales in new and returning users. This starting from an increase in visibility, reach and quality traffic on your website, brought by the hand of the new affiliates. And to achieve this goal as well.
Thus, the French store puts its catalog of more than 180,000 products available to members, as a basis for more diverse content. With which also, affiliates could generate a flow of interaction based on a theme more than common to many, the home. Leroy Merlin offers a 6% sales commissionwith the possibility of opting for greater incentives based on the performance and quality of the collaboration.
Leroy Merlin’s affiliate program targets a wide spectrum of media: from the media to , bloggers or forums. “We seek partnerships that allow us to reach our target and be able to contextualize our products and services. For it We are open to evaluating all typologies except PPC promotion and discount codes». Supported formats include cashback, upon prior request.
Changes and continued growth for the French company
For several years, Leroy Merlin has been constantly growing and making changes for the sake of improving and consolidating its service, as in the case of its fusion with AKI, another company in this branch, which began in 2018 to materialize this past 2020. This alliance seeks to consolidate its position in the home conditioning sector for the future, emphasizing on providing an experience tailored to the needs of the buyer.
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