Surely, when the American Sara Coenig the 12 episodes of his telephone interview with a life sentence in 2004he was not aware that he had become the first podcaster of history In fact, the term “podcast” did not even exist, which was later invented by the journalist from The Guardian newspaper, Ben Hammerleyas a contraction of the words “iPod” Y broadcast.
Since then, this new format of audio on demand It was climbing internationally and has become a diffusion for professionals and brands. This is due, in part, to the fact that users are used to services adapting to our (little) free time with total flexibility, through -for example- applications such as Netflix or Uber Eats; platforms that we could consider as “helpful” and that adapt to our daily routines.
It is the case of Ivoox, , Google, Podimo either Manzanasome of the best known platforms for listening and/or podcasts.
The best Spanish-speaking digital marketing podcasts according to internal data
Based on the importance of this format in the world of marketing and eCommercefor the first time we have made a poll to the main Spanish-speaking podcasts in the sector to ask them for data on hearing, listening and amount of programs. In total, they have answered us 46 podcasters (not bad, right?).
From the results they provided us, we made a average of the following 3 factors:
- Number of subscribers (adding all platforms)
- Amount of programs carried out (from podcast launch to date)
- you listen totals for the month of May of 2022 adding all the platforms (we took a reference month so that the measurement was even).
in alphabetical orderthese were the programs that participated in the survey:
In relation to the 2020 list, several programs have stopped broadcasting and others have not responded to the forms. Regarding the incorporations, we have 23 new podcasts and 23 who have already participated in the last edition.
Ranking of the best digital marketing podcasts in Spanish
Here’s how the final table turned out:
1.
In the online marketing podcast, led by the well-known , we find audios of all the strategies, techniques and tactics of Internet marketing. A very useful podcast channel when carrying out online strategies. Based on the data that he has provided us, Boluda is in charge of heading our list, in first position (just as he did in 2020 and 2021, when we had another measurement methodology).
two.
with the driving of Louis Ramos, MENTOR360 is a daily wake-up program, from Monday to Friday, with great mentors in Spanish, and with a single objective: to give you ideas, advice, tips and specialized top-level mentoring, with practical tasks that you can carry out immediately, and obtain results.
3.
Completing the top 3 of the best podcasts, we find Books for Entrepreneurs is another shipment led by Louis Ramos, which brings together more than 200 recordings that make up a totally useful audio-book, both for entrepreneurs and for those who want to be one some day. Marketing, sales or entrepreneurship are just some of the topics that the specialist shares on his channel.
Four.
In fourth place we find a podcast by John Merodio, which enters the ranking for the first time. These are short programs -between 6 and 18 minutes-, in which this expert in digital marketing and digital transformation will teach you daily how to apply the principles of digital marketing to your business in a practical way.
5.
oscar feito -the respected digital entrepreneur with more than 17 years of experience- is the author of these podcasts, notable for their keys to building a profitable business on the Internet and generating sustainable income over time. As it explains on its own site, the program is aimed at “people who want to learn how to create their own business on the Internet, for SMEs and entrepreneurs who want to multiply the profitability of their existing business, and also for normal people who want to learn how to earn a extra money with digital marketing step by step”.
6.
Itnig is an ecosystem of startupsan investment fund for early-stage projects, a coworking space, and a media outlet with the goal of building and helping other entrepreneurs create scalable businesses.
Among the different actions they carry out, is the production of this podcast, led by Bernat Farrero, which is based on the theme of business, technology and entrepreneurship. Every week, entrepreneurs and tech profiles are invited to talk about their successful startups. It is a space for direct questions, giant figures and essential advice with founders from all sectors, with the aim of sharing knowledge with anyone who wants to start a business.
7.
For the first time in our ranking, this podcast by product hackersdriven by the digital SUV Jose Carlos Cortizo (Corti). Perhaps the program sounds more familiar to you because of its previous name, which was En.Digital. In each of the shipments, topics related to the digital sector are discussed based on interviews with the main references of digital businesses and startups that are growing the most.
8.
Weekly Victor Correal has a business talk with an entrepreneur who explains the evolution of his project. It is not limited to the digital and eCommerce sphere, but the theme is always related to the sector. In addition, the journalist shares advice and information that will help you resolve day-to-day doubts in your business.
9.-
In position number 9, as in 2021, we find Caviar Online, a podcast in which every Friday Carles Fité and Joan Martin They tell us with great humor a topic of marketing and digital communication, in addition to reviewing all the news of the week in the world of social networks.
10.
To complete the top 10, we present Kaizen, a podcast dedicated to continuous learning, in which Jaime Rodriguez de Santiago invites you to accompany him in his own process to better understand the world.
eleven.
In the 11th position, rising 3 positions with respect to our last ranking, appears Club WordPress, a podcast in which Jaime Garmar talk with marketing professionals and online businesses, giving recommendations to start or improve a digital project and your own business.
eleven.
Marketing with Height is a podcast that has the conduction of Jennifer Michelle and it is aimed at digital or physical business entrepreneurs who want to accelerate the growth of their business, using content marketing as a key element.
13.
And… already fulfilling our fourth yearand moving up 7 positions compared to the last ranking, here we are, with Marketing4eCommerce! Our idea: to help you complete an extensive through in-depth conversations with great professionals from different topics in the online world, from marketing and business strategies, , , SEM, , online advertising, to logistics, omnichannel, payment methods, CMS for eCommerce and many other topics. All hand in hand Reuben Baston.
The great novelty regarding 2020 is that we have created a new space of podcasts for our Latin American community, with a podcast produced from Mexicowith Martin Chavez to the head.
14.
BrandStocker defines itself as “the doyen of branding, history and brand culture podcasts in Spanish”. It is a podcast created and directed by the branding expert Ruben Greyhound, director of the brand consultancy of the same name: BrandStocker. In his podcast he talks about brands with a history, investigates their origins and tells us about his successes and failures in terms of branding, marketing and design. In addition, he regularly interviews the most relevant personalities in the world of brand creation and management.
fifteen.
WordPress Weekly is a podcast presented by Gonzalo Navarro, in which you will learn how to use WordPress and its best plugins in depth. Its programs talk about how to create and manage WordPress websites from scratch to professional, with recommendations based on the driver’s more than 6 years of experience. You will find audio tutorials, lists, opinions and questions/answers.
16.
In the Conecta Marketing Online podcast, Anna Ivars reveals its best strategies, techniques and secrets so that you too become an online marketing expert and stop being invisible on the internet. Ana helps you find your ideal clients, connect with them and create effective systems that increase your sales.
17.
The Instagram podcast is one of the podcasts of Borja Giron, in which you will learn everything you need to get more customers, visits, followers and income thanks to Instagram. In each post, Borja will tell you all the strategies, methods and tricks to use Instagram professionally and make the most of this social network.
18.
In position 18 appears another podcast from Borja Giron (spoiler: it is not the last) in which you will learn everything you need about SEO and web positioning to increase your visits, rank at the top of Google and generate more sales on all your websites and online businesses. The objective is that you do not need to make big changes in the way you work, but that thanks to some adjustments and knowledge your visits, sales and income increase. In each program, Borja will give you advice with real examples that the driver has learned after several years as an SEO professional and many others spending thousands of hours creating websites and looking for methods to earn money. Although it focuses on WordPress, most of the tips are valid for any platform.
19.
Planeta M is a kind of fortnightly gathering on digital marketing in which luxury guests such as Pol Rodríguez, José Carlos Cortizo, David Ayala, Nahuel Cassino, Sonia Duro Limia, Rubén Bastón and many more talk about current affairs and trends in digital marketing such as Ecommerce, SEO, SEM, Social Media, Copywriting, Mailing. It’s Don Dominio’s podcast.
19.-
We warned you that it was not the last. In 19th place, tied with Planeta M, a podcast appears again starring the expert Borja Gironwhich deals with a wide variety of topics about the world on the net: SEO, social networks, email marketing, Facebook Ads, Twitter Ads or Google Adwords and Analytics, among others.
twenty-one.
In 21st place and for the first time in our ranking, we find Marketing Strategies, a podcast in which Marcos de la Vega daily reflects and shares the latest marketing trends, advertising campaigns in Google Ads, copywriting, positioning, social networks and entrepreneurship. Sometimes he conducts interviews with entrepreneurs and professionals who present their own personal projects and niches as well as everything that concerns and surrounds them in their digital adventure.
22.
How to differentiate yourself is a podcast about design, branding and digital business created by Tony Colomwhich aims to help digital entrepreneurs build their…
Facebook Comments
Disqus