They continue to gain great relevance for online marketing. The campaigns use these content creators to help position their brands, and Instagram (along with YouTube) is one of the most used for this. So much so, that in Spain, without going any further, we already have a good pool of instagramers with great fame nationally and internationally.
Some of these Spanish instagramers have up to 70% foreign followers, and many of them are chosen by brands to impact users or end consumers. But who are they really? , the platform that connects brands and influencers, has carried out a study on more than 950,000 accounts of Spanish Instagrammers, and has classified those with the largest number of international followers.
Let’s meet them.
(Data as of 04/20/2020)
Top 10 of the most international Spanish instagramers
1. Ester Foundling:
- 13,969,270 international followers.
- Most relevant country: .
- Total followers on Instagram: 20,076,535
- Example of brand with which it has collaborated: Atresplayer, Netflix or Yves Saint Laurent.
https://www.instagram.com/p/B-pOBbGqLit/
2. Ursula Corbero:
- 13,691,929 international followers.
- Most relevant country: Argentina.
- Total followers on Instagram: 18,247,714
- Example of brand with which it has collaborated: Bulgari, InStyle or Netflix.
https://www.instagram.com/p/B_DKb8ghLOz/
3. Jaime Lorente:
- 10,972,642 international followers.
- Most relevant country: Brazil.
- Total followers on Instagram: 14,257,014
- Example of brand with which it has collaborated: Netflix, Coca Cola or Diesel.
4. :
- 7,650,316 international followers.
- Most relevant country: Argentina.
- Total followers on Instagram: 12,083,842
- Example of brand with which it has collaborated: DisneyPlus, LG, Movistar + or Fortnite.
5. Maria Pedraza:
- 7,285,204 international followers.
- Most relevant country: Brazil.
- Total followers on Instagram: 10,666,221
- Example of brand with which it has collaborated: Bulgari, Adolfo Domínguez or Instyle.
https://www.instagram.com/p/B_KiXytp9N0/
6. Alba Flowers:
- 4,473,745 international followers.
- Most relevant country: Brazil.
- Total followers on Instagram: 10,761,152
- Example of brand with which it has collaborated: Netflix, La Extraña Compañía or Shiseido.
https://www.instagram.com/p/B-ffskBoIJV/
7. Miguel Herran:
- 3,823,486 international followers.
- Most relevant country: Brazil.
- Total followers on Instagram: 12,925,584
- Example of brand with which it has collaborated: Netflix, GQ or Pull&Bear.
8. Mario Casas:
- 3,753,869 international followers.
- Most relevant country: Mexico.
- Total followers on Instagram: 5,657,349
- Example of brand with which it has collaborated: Maserati, Netflix or Bulgari.
https://www.instagram.com/p/B_DMkuQFIop/
9. Penelope Cruz:
- 3,336,805 international followers.
- Most relevant country: United States.
- Total followers on Instagram: 5,422,146
- Example of brand with which it has collaborated: Lancôme, Hunter & Gatti or Chanel.
10. Willyrex:
- 3,203,178 international followers.
- Most relevant country: Mexico.
- Total followers on Instagram: 5,623,593
- Example of brand with which it has collaborated: DisneyPlus, Doritos or The Cool Cactus.
https://www.instagram.com/p/B-1wta7HRAQ/
co-founder of SamyRoad, has explained why this group of influencers stands out among global marketing campaigns: “It is characteristic of an increasingly globalized world, in which brands seek to impact groups related to their values”. Ratia, who is also the financial director of the Spanish company, comments that brands are evolving to create advertising under more global concepts.
“It may be the case that a foreign brand hires a Spanish influencer because he is a recognized figure in the country or because it represents the values of the brand. There is also what we know as ‘global community‘, when the brand chooses influencers from different countries who carry out the same campaign under the same line and under the same umbrella hashtag, with which they manage to be consistent on a digital level, regardless of the country in which this content is created. Finally, another way maximize impact internationally it is to establish relationships between influencers, where several chosen ones from different countries travel to a specific place to live an experience sponsored by a brand”.
Do you want to know more about Spanish instagramers?
Do you want to know more about the world of instagramers? Take a look at our post and learn from the most followed users in the world… or check our rankings:
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