Google Analytics It is one of the most reliable tools when it comes to obtaining relevant data for your website or ecommerce. By using it on different platforms like Shopify, you can get many benefits that include a better optimization of your store. With Google Analytics you can offer a better experience to your users.
In order to enjoy a Shopify store, tools such as Google Analytics must be applied. Given the ease with which this tool allows you to obtain data, you can start making strategic decisions that are effective for your store. And that is why we will explain everything you need to know about Google Analytics for Shopify. Discover also!
What is Google Analytics?
The first thing you need to know is what Google Analytics is, so you can start using it in your Shopify store. We can define this tool as a more than efficient method to be able to carry out measurements that allow us to know the status of your marketing strategies. That is, to be able to measure whether or not they are effective.
In this way, you will have the opportunity to optimize the experience of your customers and learn more about their buying habits. Thanks to these details, you can create the ideal experience that leads them to convert on your website and generate profits. Clearly, the better the experience, the more chances there are to win.
Bearing this in mind, we must also highlight that many companies can reach set up Google Analytics for Shopify in the wrong way. Which translates into a poor view of the behavior of your customers within the website, avoiding creating such effective strategies.
For that reason, we have created a complete guide that will allow you to know how to install google analytics on shopify correctly. Thus, you can start enjoying its benefits and guarantee the best optimization of your website, to provide the ideal experience to all your users.
Why do you need Google Analytics on Shopify?
Taking into account the aforementioned, it is necessary that you know the reason why to install Google Analytics for Shopify is essential. It is a platform that offers help so that your business can grow in terms of digital marketing. Thanks to it you can get to know your customers better and this is more than necessary.
The main reason is because thanks to the help of Google Analytics on Shopifycustomers may provide data about their behavior. This data helps create strategies that transform that behavior into conversions through the right experience.
This means that the tool is responsible for allowing you to understand your customers in order to make the most of each potential customer. So don’t miss out on any sales opportunity with an appropriate strategy for your store.
You can find out how a user uses your store, as well as other details about their browsing. And with that, You will be able to take advantage of each trending behavior to be able to create a strategy that allows you to meet the objective of your ecommerce.
How to register in Google Analytics?
The registration process Google Analytics for Shopify It can be quite simple and you only need to create an exclusive Gmail account for your website. If you already have it, then you can start the convenient registration process in two simple steps:
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Create an account in Google Analytics
The first thing you should do is access the Google Analytics website and create an account that you will use only for Shopify. This will allow you to have your information more organized by only containing specific data from your website and nothing else. Once the account is created, you can proceed to the next step.
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Enrollment in Google Analytics
In order to complete the registration, it is necessary to register your website in Google Analytics. Therefore, when you finish creating your Google Analytics account, you will have to choose the option to measure a website. Following that, it will be necessary to enter information such as the name, the sector to which your website is dedicated and its URL.
In the same way you will have to select a time zone and then finish the registration process of your website in Google Analytics.
How to install Google Analytics in Shopify?
Since Google Analytics on Shopify is more than effective in ensuring the success you want so badly, you need to learn every detail about it. For that reason we have created a list that will let you know how to install google analytics on shopify in a simple and fast way. As long as you’re done creating your account, we can get started.
In the case of Shopify, the fact of enabling a tool like Google Analytics more than once can harm the information of the store. Therefore, it is advisable to verify the information before enabling this tool for your store again. And for that you just need to enter the Shopify administrator account and select “Online Store”.
In that section you can find the “Preferences” option, where you must enter to verify that the Google Analytics box is not selected. Once the information has been verified, you should see a box that is responsible for having the tracking information of the tool. If the code begins with UA, it is already enabled.
To deactivate it, you just have to access the Themes option and then select “Behavior”. You’ll need to edit the code and look in the Design section for “{/} theme.liquid” for the tags to be removed.
If you have already deleted Google Analytics for Shopify or if you haven’t enabled it yet, You can start the setup process with a few simple steps:
- Choose your Google account that you will use for your Shopify website.
- Add your store name.
- Select that you want to crawl a web page, to add the URL.
- Choose the industry the store is in.
- Select a time zone for the reports that will be offered.
- Hit the “Get Tracking ID” option.
- Accept the terms of service.
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Insert the tracking code in Shopify
Once you click on “Get Tracking ID”, it will allow you to access a global tag of your web page. You will have to copy it completely and then you will be able to receive reports of Google Analytics on Shopify.
To continue with the process, you will have to access the administrator section of your Shopify page and select the “Online Store” option. There you will have to locate the Preferences option and paste all the label belonging to Google Analytics in the specified field.
In case you have already used Google Analytics for Shopify before, The procedure is not that different and you can summarize it as follows:
- Enter your previously created Google account.
- Click on the Administration option and create an account with all the information of the web page to be tracked.
- Purchase the Tracking ID and agree to the Terms of Service.
- Copy the Global Tag, and then copy it the same way in the preferences section of your Shopify page, in the Google Analytics field.
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Activate eCommerce tracking
At the end of enabling Google Analytics for Shopify, then it will be necessary to activate the e-commerce tracking which is divided into two:
- Basic monitoring, to know transactions or income from your website.
- Improved, which offers you data and information about the way users behave on your website.
The best way to enable basic eCommerce tracking is by logging into your website’s Google Analytics account. Once inside, you can enter the Administrator section, choose the “View” option and then “E-commerce settings”. At the end you will only have to select the option to enable and save the changes.
If you want to turn on Enhanced Ecommerce Tracking, you’ll need to do it from your Shopify dashboard. You just have to access the Online Store option and the Preferences section, where you can choose to use enhanced e-commerce for Google Analytics.
How to use Google Analytics in Shopify?
Google Analytics not only allows you to optimize your website, but also offers you the opportunity to generate more sales. For that, we will explain how to use Google Analytics in Shopify, so that you can start acquiring its benefits as soon as possible.
Focus on the metrics you can use
First of all, you will have to focus on metrics that are really necessary since Google Analytics can track a large amount of data. Nevertheless, It does not mean that all of them can be useful to you, so focusing on them would be a real waste of time.
To avoid this, it is best that you always focus on data that is useful and allows you to make appropriate decisions based on web optimization. Said data can be those that offer solutions to a problem and that help to create changes in a website, which are of quality. If you see a metric and you don’t know how to use it, better leave it for later.
Campaign performance tracking
One of the great features of Google Analytics for Shopify is the ability to track the performance of your campaigns. This means that you will be able to know the level of effectiveness that any marketing campaign on your website has obtained, be it good or bad.
In order to track the performance of your campaigns, Google Analytics only requires you to create a trackable link in the “Campaign URL Builder” section. Once you have accessed this section of the tool, you just have to enter a link that you want to track. Then you must choose the source, the name and the medium of your campaign.
It is important to note that in the case of campaigns that are paid, then you will need to complete the Campaign Term section. There they will enter the keywords that will be used in the ad and at the end, the tool will manage a trackable link for your website.
Take advantage of reports
If Google Analytics for Shopify stands out in anything, it is in the number of reports that you can easily access. Some include key data such as the behavior of your users or the level of effectiveness that the website can have based on its strategies. In addition, you will be able to have greater knowledge through them.
Real-time reports
In the case of real-time reports, you can see how your website traffic is doing during each passing minute. That way you will know small details such as who are the users that are inside your website and which pages they focus on the most.
Although it may not seem necessary, this type of data is essential to be able to know the level of influence that your campaigns or content have on your website. So that you can know if your content publications can positively affect your web traffic. And you can even handle specific data by selecting a real-time report type.
audience reports
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