Google Search Trends 2022 –

Every year, in the month of December, Google releases a list that offers a look at the events that occurred that year and the search trends in categories such as entertainment, series, movies or food.

Although we are only in March, and we have not even been a quarter of the year, we can already observe various google search trends of the year 2022.

What has been the search trend on Google during the first quarter of 2022?

Not surprisingly, during the month of January the largest google search trend has been related to coronavirus, the COVID-19 pandemic and especially the massive infections with the omicron variantsince it was detected in up to 90% of Spanish covid cases.

During the same month of January, the search trend also included the Rremember, from January the third dose it was opened to the entire population over 18 years of age, to which was added, the effectiveness studies against the omicron variant, which came to light during that period of time.

Also at the end of the month, the search for the Serbian tennis player Novak Djokovicwho was arrested in Melbourne for not having covid certificate, and therefore, for not having been vaccinated. The search trend for him lasts until today, as we remember, he was reported and forced to get vaccinated to continue playing tournaments. Something that he has not been able to do much since he has preferred not to play them to having to be vaccinated.

At the beginning of March, the name of Novak Djokovic has regained importance in the google search trends 2022, since with the elimination of the COVID passport in France, it has been confirmed that the Serbian tennis player will be able to play Roland Garros.

The google search trends 2022 It has not only entailed what is related to the pandemic. Since the increase in electricity and the increase in fuel prices, They are also at the top of Google searches in the first quarter of 2022.

Currently, both electricity and gasoline are reaching historical maximum prices. Lor that makes your search in google continuous, looking for an upload answer, or simply to know what price it will be today.

During the first quarter of the year, it has also been possible to observe a google search trend on increase in the minimum interprofessional salary (SMI). Since we remember, in February it has its increase to 1,000 euros.

In the international arena, the google search trend 2022for the first trimester, has been without a doubt, on the Russian-Ukrainian war. It includes everything related to Putin, World War III, cybersecurity, deaths, refugees, etc.

It’s probably the google search trend of 2022 stronger to continue during the second quarter of the year.

Have the trends changed compared to 2021?

It is clear that some Google search trendssuch as those related to the pandemic of the COVID-19 or to electricity price increase, They have not changed. Since they are current issues that have been worrying Spanish citizens since 2021.

In the case of international issues, the trend has indeed changed, because last year, all our focus of attention was on Afghanistan and the Taliban. Something that we have currently changed for Russia and Ukraine.

During the year 2021 there was also an increase in curiosity about the cryptocurrencies, and therefore, this was reflected in his Google search. So far in 2022, it seems that the google search trend of cryptocurrencies has dropped and replaces the cyber security by the attacks suffered with the war in Russia and Ukraine.

As for public figures, the trend last year was focused above all on athletes, for the Olympic Games held in summer. Specifically in simon bills, following his claim for help with his mental health. This year, the public figures who stand on the podium of Google searchesare above all football players.

Ultimately, the google search trends, are usually marked each year by the news of the moment. That is why it is not surprising that certain search trends stay for a long time and others pass briefly, since there are current topics that do not last more than a few weeks.

Remember that knowing all this is important if you are carrying out an internet strategy. Contact us if you want more information.