How To Improve SEO Ranking With Content –

When we talk about improve SEO positioning with contentwe refer to a organic and natural content and like everything natural, it is achieved through caring for the content we share.

What do we mean by “natural” content? Even though content that adds value to users and that solves a problem, need or doubt by focusing on the words with which users search for content and with which search engines index that content.

Today we tell you how to improve SEO positioning with organic contentNo shortcuts or weird tricks.

What is organic content and why is it so important?

The content strategy is considered the basis of any online strategy. It’s kind of like goals in a .

In a marketing plan, an objective is what we want to achieve, in the content marketing the goal is to analyze and understand what your audience needs in order to share it in an attractive and relevant way.

To put us in context, the content strategy is inside the On-page SEOwhich includes all those actions that we can voluntarily manage or improve on our website, such as content optimization or technical improvements.

SEO copywriting consists of writing texts in an optimized way, since search engines better position that generated content with respect to other results in the SERPs. This is something very important for websites, but above all, for blogs. If optimized content is not shared, it will be very difficult for appear among the first search results.

Well, the organic content It is the one that takes into account the search intention of the users, that responds to the interests of an audience, but also that takes into account everything established by search engines in general and Google specifically, to position a page.

Therefore, we can say that if the content is well optimized and at the same time adds value to users, that content is more likely to rank.

What are the advantages of organic positioning?

get that one position content naturally and organically It is not a one-day job and you do not get it with a single text or post on your blog. It requires patience, effort and a lot of research work to publish valuable content and to be frequent in it.

Putting effort into making good content brings with it the following advantage:

• Users who arrive through organic and natural content are more stable and loyal. If you “hook” them with the content you share, they will always come back and you will become their reference mark.
• organic content has increased credibility than paid content.
• With a good organic positioning, costs of investing in ads are saved. The key is to get the perfect mix between that is, between organic and paid positioning.
• The position achieved in search engines through organic positioning is maintained longer because does not depend on ad bids.

Ideas to improve the SEO strategy with content

These are some ideas or questions that you have to take into account to improve the content that you share and therefore, improve SEO positioning.

1. Know your buyer person. As with making a digital marketing plan, you must be clear about who you are targeting, what your ideal customer, youu target. But you don’t just have to imagine their age or needs, you also know how you think.

How can you know your audience? we leave you some very useful tools.

• . It tells you what keywords users use in their searches.
• . It discovers you from which browsers users enter your website, their gender or what type of device they use to browse.
• . It offers you multiple possibilities that you can apply to your content strategy: from the organic evolution of a website, the keywords that bring the most traffic to the website or concordance studies.

2. How your customers look for you. In other words, knowing what goes through your ideal client’s head to identify what content they are looking for, what interests them, but above all, how they are looking for it -how they express themselves- in order to respond to their search intent with specific content.

To know what trends revolve around your audience’s searches, the perfect tool is . This tool tells you which topics are trending and which ones have the most interaction, so you can understand user behavior and adapt your content calendar to current trends.

3. Plan the content We do not want to be heavy, but without a plan you do not get anywhere and with the content strategy it was not going to be different.

The best way to plan content is through a . This format allows you plan content strategy to set publication dates and the order in which they will be carried out according to the objectives established by the content marketing strategy.

4. The blog is your ally. Do not leave your blog, he would never do it.

The blog is not only that place where you upload content from time to time, it is the key to attract Google, so you should take full advantage of it and share quality, relevant and useful content for your audience. The .

But not only content lives a blogyou can too:

• generate links. It is about users sharing the content and if your content is of value it is easier for it to be shared. This benefits the domain authority and helps make your blog a reputable and trusted source. In this matter, it can help you to share the links of your posts on social networks.
• create relationships. Don’t be afraid to link to third-party content. You will find themes that complement yours and with which to complete your content.
• Don’t forget about branding. The blog also serves to reinforce your brand, it is an extension of your identity, that is why we must take care of its aesthetics. The images we share or even the source communicate.
• Increase the visibility of your content

Share your blog content on social networks It will be another way to reach the users who follow you on these platforms. If you also accompany your content with a image eye-catching and in tune with your brand, users will be encouraged to share it, which will increase the visibility of your content.

In SEO positioning, it is better have less content but very good and highly optimizedthan having many pages indexed but without any value for your audience.

In we work the for your web project. If you are thinking about how to boost your SEO strategy through the creation of quality content for your blog, do not hesitate to contact us. with us.