What is AB Tasty: Prices, Pros and Cons – – Wingdings Translator Online

Offering a good experience to users within a website can be considered the key to success in digital marketing. And with AB Tasty There is the possibility of providing through simple steps that we explain below.

First, it is important that you know what this important tool is about and understand the functions it has in order to enjoy its advantages.

What is AB Tasty?

AB Tasty is a platform that allows you to optimize a website in order to obtain a greater number of conversions. It can easily work on a web page and in applicationsachieving excellent results by personalizing the content.

Also, use an organization that helps businesses achieve their intended goals by increasing conversions. It should be noted that these conversions can involve purchases, readings and objective actions that provide a benefit for a company.

Most importantly, AB Tasty tries to improve the user experience and through marketing tests helps to get accurate data. These data allow knowing the most effective interaction with users and establishing a more precise marketing strategy.

Main features of AB Tasty

This wonderful tool has a large number of features that make it an excellent option for your website. They are between them:

Segmented audience and advanced segmentation.
Immediate updates.
Analysis.
Personalization of the content and the application.
A/B and multivariate testing.
Optimization to multiple device types.
It can be used in websites, applications and CMS.
Reports for data visualization.
Quick test management.
Personalization of marketing messages.

Advantages of AB Tasty

AB Tasty also provides a lot of benefits through its features. And we have collected each one of them so that you better understand how it would help your website:

It allows you to start personalization campaigns with ease: Since it helps to personalize messages that are consistent with the company’s target audience. Clearly, this translates to more conversions by being more accurate.
It provides solutions to multiple types of devices: Achieving a broader management of the user experience. This means that it is fully compatible to generate solutions on mobile devices or applications.
It has a visual editor: Which helps to perform the A/B tests and the test with multiple variables.
It includes an analysis data visualizer and also heat maps.

Disadvantages of AB Tasty

Every good platform also has certain features that are disadvantageous to some. And those of this tool are:

It is not compatible with desktop applications.
It is not functional for small businesses, given the value of the investment that needs to be made to obtain its functions.

Integrations with AB Tasty

AB Tasty also has a number of integrations including PrestaShop, Magento, WordPress, CrazyEgg, Google Analytics, MixPanel, Webtrekk. And it is even possible to include other options such as Heap, Webtrends, Adobe Analytics, Drupal, ClickTale, Piwik or Eulerian Technologies.

Plan prices

You can get the AB Tasty service for a price that is quite in line with the services it offers, since it does not have a free trial. Its plan is $1,000 per month and offers access to each of the functions it has, providing the optimization you need.

Other alternatives

Given the price of the plan that this tool has, despite each of its functions, you may want to know some alternatives. Among them you can find:

Apache JMeter, a software that allows you to manage different tests in web and desktop applications.
LinkTiger, whose purpose is to solve problems within a website such as broken links.
Qubit, which helps you understand the behavior of users within a web page.
PractiTest, focused on managing professional tests and offering advanced functions to be able to create different tests manually.
HP Quality Center.

conclusion

If you are looking for a solution that is efficient for your company, AB Tasty is an option that, despite being somewhat expensive, is efficient. Since it offers a series of advanced and complete functions to cover all the optimization needs of a website.

With this tool, it is possible to create a much more efficient marketing strategy with the help of evidence-based results. By having these results, you can better understand the behavior of the target audience and achieve a greater number of conversions.

Carry out efficient tests in a simple way and without the need for great code knowledge, to understand how to get closer to your target audience. Thanks to the results, your optimization will be based on true figures and studies carried out on your website. If you want to know more about how you can improve the user experience, at , like, we know how to help you.