We love to ask everything and that comes in handy for Google. Frequent questions and answers, better known in digital marketing as FAQs (from the English Frequently Asked Questions), have received a huge boost in the Google SERPs during 2019 and are going to be protagonists in this 2020.
Would he tell me that this door is the one that leads to the castle? (labyrinthJim Henson-1986)
What are FAQs?
FAQs are frequently asked questions about a certain topic, product or service and their corresponding answer so that a user who is searching can quickly find the solution to their doubts. Within a web ecosystem, it is quite common to find a section within the navigation menu with a list of frequently asked questions related to the service or product they offer.
Outside the web, that is, in a search engine like Google, they are those questions that are usually related to a specific query. That is, if a user searches or asks Google, What year is X movie from? The search engine will throw up a series of related questions that it “thinks” the user might be interested in, such as: who is the protagonist of the movie? Who directed the movie? Or what is your soundtrack? Let’s see how it appears in Google and how the algorithm interprets our search and what FAQs it offers us:
As we can see in the image above, under the title “Other questions from users” appear the FAQs related to our query “Pyramids of Egypt”
How the FAQs and the controversy with Google are displayed
We are all a potential Socrates and when we carry out informative searches on Google (much more if they are voice searches) we do so in the form of a question:
- How were the pyramids of Egypt built?
- How old is Penelope Cruz?
- How does a hydroelectric plant work?
- What do I need to sell on Amazon?
All these questions and many other queries throw Google endless FAQs that when displayed show the answer offered by the website from which you are extracting that information. This is a sensitive point and has generated a lot of debate in SEO and website owners who “live” from generating traffic through that content. For example, so that Google cannot extract (or scrape in the SEO world) content at 0 cost.
It seems abusive that Google can use third-party content for free no matter how much it hides behind the visibility it offers. So much so that the reasonable doubt arises as to whether it is advisable to activate the marking of FAQs data due to the risk of worsening the CTR even if an apparent visibility is gained. However, we at believe that it is worth it for other reasons and we will also tell you (a little further down) some recommendations to implement them successfully.
FAQs and SEO
Faqs and SEO have consolidated their relationship during 2019 and it seems completely entrenched in any SEO strategy of 2020. Since Google advised its use as
There are many SEOs who have begun to include these frequently asked questions and answers through j-son code, schema or simply by installing a plugin within certain pages of a website, whether for the Home page, service page, post or tab. product.
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