Have you entered Amazon from scratch and still don’t know how to proceed so that your products position themselves in this marketplace? Do not be alarmed. It really is very common to find new accounts that are faced with the situation of having to give visibility to their products and not knowing how. The truth is that, despite what is usually thought, we do not need great offers or discounts that leave us without any benefit. It is important to add that it depends considerably on the type of product and the demand, but the truth is that we can position products on Amazon using some tools and above all, common sense. We tell you how!
We create a seller account on Amazon Seller. We upload our entire catalog and read some Amazon posts on (we know that’s why you’re here). You know and you have also kept all the tricks from the post about . But what now?
Positioning strategies and sales on Amazon
When we have our product already in Amazon warehouses for the first time, we have practically no support in our listing: there are no sales yet and therefore it is impossible to have reviews that encourage other buyers to get the product, so we do not enter the rankings.
The truth is that we want our product to remain in the top positions for as long as possible, which will ensure that sales are also maintained over time. However, it is not uncommon for the positioning (driven most of the time by advertising) to only last for a short time, long enough to sell a few units and then… boom! Disappear.
The objective of this strategy is related to sell our product at the lowest possible price, always covering the costs of both the product itself and the shipping. This will make it arouse the interest of customers and buy the product much faster than if we left it at a competitive price but not far from that of our competitors.
The time will depend on the product and its positioning on Amazon
And for how long should we do this? It really is a strategy where you have to use reasoning. At the beginning you will not have benefits, but you will simply cover expenses. At the moment in which the product has a sales index that allows it to be positioned in the first pages of results for the main keywords or terms, we will be able to put our product at a price that allows us to generate profit.
What does this mean? As there are sales, the organic sales rate will go up and therefore so will the reviews (in addition to the fact that users will see it as a bargain, and they will leave you 5 little stars, as long as your product meets the requirements).
You know what the opinions left by your customers will be a determining factor in many cases to make more sales, and not all sellers can access a Vine program or afford to give away products.
Obviously it is a very generalized strategy that does not always work, but by studying the product we can estimate if this strategy can be effective. Keep in mind that lowering the price too much can make Amazon suspect that you are doing something fraudulentso keeping it at the point where you don’t win or lose will ensure that your product doesn’t get deleted.
How to keep the product in the first positions on Amazon organically
Now that you have managed to put your product in a good position thanks to this strategy, what is the next step? Let’s remember that The goal of optimizing a listing is to maintain it in its organic position over time, maintaining its visibility in Amazon searches and therefore keeping sales constant. The time will always depend on some variables such as the competition of the niche or the available units (because we cannot run out of stock).
Once we have achieved a good position and some good numbers (both sales and reviews) it will be time to gradually raise our price. That is, we will gradually raise the price. The most logical thing is to reach a 30% profit. If we go higher it is possible that sales will stall completely or Amazon will see it as fraudulent. Yes, it is tempting to raise the price as soon as you have 4 reviews and 10 sales, but it is advisable to give it more time so that it continues to be maintained.
PPC campaigns on Amazon to encourage the continuity of sales
It is clear that on certain occasions we can position a product without immediately resorting to paid campaigns or Amazon Ads. Nevertheless, It is highly recommended to maintain our sales once the price has risen, and also to continue giving visibility to the listing.
The strategy requires a prior knowledge of the keywords and the niche in which we are working with our productso if you don’t have this knowledge it is highly recommended that you start with an automated campaign.
As you already know (and if not, we will explain it to you) automatic PPC campaigns work based on a daily budget that will be distributed among the different ways in which users find your product. Therefore, while your product has a low price, you can start for 15 days with an automatic campaign.
Subsequently, after those 15 days, you will now be able to collect the first results of search terms and establish which are the most interesting. Then, you just have to create a manual campaign that allows you to add those keywords and position your ads in the categories that best suit your product.
Starting to sell on Amazon may seem crazy to you, but the truth is that it can bring you great benefits and great visibility in a marketplace that is becoming more essential every day. At we have a team specialized in Amazon that can help you move your business on this platform. If you want to know more, contact us!
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