The Versace brand is a fashion icon. It is one of the most recognized and valued brands by celebrities, great personalities and VIP clients from all over the planet, but its history has a black facet marked by the unsolved murder of its creator, Gianni Versace, in 1997.
the beginning
Gianni Versace already stood out as a fashion creator when he was just 20 years old when he designed clothes for his sister Donatella, current manager of the firm and who at that time was just a girl. Thus, in 1976 and with family help, the designer created the brand and two years later opened his first own store in Milan.
Soon the Italian’s designs begin to gain fame among celebrities from all over the planet, attracted by their strength and distinction. Versace’s tastes for modern art and cubism, as well as ancient history, give rise to innovative fashion that combines both facets perfectly.
This is how personalities such as Sting, Madonna, Cher, Paul McCartney and Michael Jackson, in addition to many others, begin to wear their clothes in performances and interviews, which further contributes to increasing their worldwide success.
top model maker
In 1989 the firm officially presents its haute couture line in which Donatella is in charge of accessories. At that time it was common to see the great top models of the 90s parade for Versace. In that sense, it is said that it was Versace who launched them to fame. Thus, in 1991 Versace carried out a historic campaign in which he brought together the greatest models in the world Naomi Campbell, Eva Herzigova, Linda Evangelista, Claudia Schiffer etc., who paraded together for him.
Versace is already at the top, graces the covers of the most prestigious fashion magazines like Vogue, sells its products in record time, receives awards, etc., but everything is cut short when in 1997, the gigolo Andrew Cunanan coldly murders the designer, shooting him at close range in the doorway of his Miami mansion.
Despite the hard times experienced by the firm and especially by the family, Donatella Versace, who until then was already vice president of the firm, is taking the lead in a really difficult stage, as she herself has confessed in multiple interviews. later.
Donatella is finally able to maintain the prestige of the firm to this day and precisely last year 2017, in commemoration of the 20th anniversary of her brother’s murder, Donatella brings together several of her favorite models in a tribute parade in which they wore golden dresses designed for the occasion.
Crime full of unknowns
The crime of Gianni Versace is now back in the news due to the series on the subject made in the US and which has recently been released in Spain. It is necessary to point out that the family does not agree at all with some topics covered in the series and has complained about it on several occasions.
The series enjoys great success and among the protagonists it has Penélope Cruz, as a very successful Donatella Versace, and other actors such as Édgar Ramírez or Darren Criss.
Versace’s crime was never solved, as his killer took his own life a few days later and the motive was never clarified. The rumors did nothing but increase the controversy surrounding the event and at the time there was talk of alleged motives and theories of all kinds and that now the television series resumes.
It was suggested that the murder was the result of a robbery, that it was out of jealousy and that Versace was one of the lovers of the gigolo who murdered him, that Andrew Cunanan wanted to go down in history by culminating his life with the murder of a great personality, since he had killed several men before Versace, but not so famous. There was even speculation about a possible settling of scores by the Italian mafia, something that made the family very angry.
The thing is, none of these theories could be proven, so the motives for Gianni Versace’s murder went to the grave with Cunanan.
Perhaps now the series sheds some light on the motive for the murder and that is the key to the success of the television drama. Although everything that can be said will be simply hypotheses and it will be the viewer who decides which of them is left.
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