The use of mobile devices to access the Internet is rapidly surpassing the computer. The data speaks: 50% of users start using their mobile as soon as they get up, and 80% of all Internet users have smartphones from which they access the network. With this rise in mobile technology, it’s no wonder brands are trying new communication channels to reach their potential customers.
And this is where they come into play web push notifications. You know that they are? We explain it to you.
What are web push notifications
Web push notifications are notifications that the user receives in his browser (mobile or desktop) without needing, for example, a downloaded app or your email. Simply visit our website and accept this type of communication.
Web push notifications currently make up a powerful marketing tool, that many companies and media already use. But how do these notifications benefit companies? We summarize it in the following points:
- They help increase traffic quite directly
- They serve to promote products and services, as well as specific offers. In the case of blogs or media, specific news can be highlighted.
- They involve the user with our brand and provide confidence.
- In e-commerce applications, they serve for dropouts.
How to use web push notifications
Although web push notifications are extremely useful, it is important not to be too aggressive with notifications and avoid turning them into spam. Depending on the environment in which they are used, posting once every two days would be correct, so as not to overwhelm with notifications but to prevent the audience from forgetting that we exist.
To get users to accept notifications there is multiple alternatives: a message that appears when entering the web offering the possibility of activating notifications, an icon that reminds you of its existence and facilitates your subscription. Of course, the possibility of not accepting the subscription to web push notifications must always be present.
In our , the operation is simple. The user, when accessing our website, will see a bell icon on the right side of the screen. activating it, every time the user accesses the Internet (not necessarily to our website)from the same browser in which you activated notifications, a notice will appear with the latest news or updates from our site. A system similar to the subscription by email.
Ideally, focus on deliver value to our audience and build a long-term brand reputation. What do we want to achieve with our application? Let’s set some goals and offer the user a series of benefits accordingly. It is interesting that you know at all times what you will get if you sign up, and The clearer the information, the more possibilities we will have for users to become subscribers.
Let’s give them options. Faced with different alternatives, the user will choose the ones that interest him most. In summary, a correct use of web push notifications can help us, a lot, to attract public, increase participation, sales and retention.
Reasons enough to try them, don’t you think?
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