We are already fully in 2022 And the intermissions are over: it’s time to look at the year head-on, there’s a long way to go and it looks like it’s going to be an intense year for your ecommerce. You have to capture traffic for the store and speed up sales with good ads.
we tell you four tips so you can get the most out of them this year with new ad options on and in Google.
How you can sell now on social networks
Amazon may be today the most powerful marketplace that exists, at least in the West, but there is something in which it limps: it is not a meeting place. It does not have the virtues of a social network. It doesn’t know us as precisely as Meta, Twitter or .
The networks know what we buy, what we like, who we connect with, what series we watch, what music we listen to and who our referents are. They keep us united with family, friends and people of our same interests.
They have everything we like and that’s why we spend half 2-3 hours a day in them. You have to be where your customers are. What can you do this 2022 to sell more?
Leverage Facebook Shops to set up campaigns
Facebook and Instagram have the busiest street to open a store. In 2020 they released Facebook Shopsa more suitable alternative for professionals than . This tool is already more than mature and this 2022 you should try it.
Facebook Shops offers you your own virtual showcase and you can put ads tailored to various audiences in the feed from Facebook and Instagram. Facebook Shops interests you because:
- It is very easy to configure. You can customize your store and choose templates, colors and featured products from the catalog easily and quickly.
- It is responsive. Its native design is adapted to any device and screen. Everything is designed to make life easier for your visitors. You have an easier time reaching them and making them feel comfortable.
- It is easy to integrate with your catalog. Facebook Shops feed on optimized catalogs in the form of feeds in order to advertise the products. A manager of feeds will help you create the one you need for (and many other platforms).
Is it time to use Tiktok for your eCommerce? Yes, with DSA
At the end of 2021, (DSA) joined the rest of the TikTok Shopping tools. What does it consist of?
DSAs are a type of video ads that can impact very specific audiences, and that you can create from simple templates and from the information in your catalog.
TikTok allows for very advanced user tracking and monitoring, and with DSA you can focus on very specific interests and activities. This is ideal for campaigns prospecting Y retargeting. With the templates you can create custom ads easily and without complicating yourself looking for original ideas. Even if you have thousands or millions of SKUs.
The secret to creating large-scale campaigns? Have the catalog well organized and updated.
tools like They help you maintain a healthy catalog. Integration with TikTok Ads Manager allows you to create campaigns quickly, updateable in real time and with the peace of mind that you can achieve good results.
And what about Google?
We give you two more tips for advertising in 2022, but now looking at the options that Google gives us.
Surely you are already aware: the machine learning it imposes itself irremediably, which brings new opportunities and facilities.
Google’s idea is that “shoemaker, to your shoes”. That you dedicate yourself to the core of your business and not have to worry so much about the details of advertising campaigns. Automation and forward with everything.
Lean on the brain of Google with Smart Shopping
Imagine being able to run ads without messing around with product groups, bids, negative keywords, and campaign priorities. Well, that’s what he offers you. Google Smart Shopping. taking advantage of the machine learning of Google you can automate the process and its evolution and forget about almost everything: you put the feedGoogle your brain.
The algorithm decides when and where to show your ads through its network display with the intention of maximizing income or achieving what you indicate. Of course, its effectiveness depends on the data you provide. It is essential that the feed of your catalog is updated and complete according to the indicators of Google Merchant Center.
Are you interested in Smart Shopping campaigns? First improve your catalog with and you will multiply the effectiveness of your campaigns.
Get ahead with Google Responsive Ads
The machine learning It’s also critical in text ads, which first became expanded and then adaptable (RSA). RSAs are ads with up to three titles and two descriptions built automatically looking for the highest conversion, based on 15 titles and 4 descriptions that you must contribute
Imagine the number of combinations that can come out with that base. A lot to think about? No, because that is the task of Google Ads. You will search for the best combos and learn from your successes and mistakes.
Expanded text ads and responsive ads will be prioritized. You are very interested in learning how to use them.
What will come first?
Your 2022 advertising strategy may encompass one or all of these options, depending on your capacity, market desirability, resources, and also the size and complexity of your catalogue.
It’s up to you. But it is clear that this only works if the catalog is well worked, completed and ready for action. Shall we start?
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