The data, the , the ability to analyze behavior with Behavioral Sciences methodologies… today, more than ever, we know our customer. Customer Insights should give us contextualized knowledge, focused on the business. They are a map for compliance and the discovery of new sales niches.
If you could know what information your customer needs in each of the phases of their purchase cycle, on which platform to impact them at each moment and what the closing levers are based on their profile, would you improve your conversion? Would you reach groups and clusters that you are not reaching today? Would you make your campaigns more efficient? Is your content more attractive? Undoubtedly, the answer to all these questions is “yes”.
What are Customer Insights
Customer Insights are the structured data, depending on the and its moment in the purchase cyclewhich offer us specific information on:
- TOFU needs or triggers that start the cycle from a very early moment, even prior to the buyer’s own awareness of the solution to this need.
- The map of moments and research throughout the entire cycle, anticipating the more traditional one, to describe in natural language prior to the appearance of the product or service, what are the doubts, one by one, that may arise.
- Tastes, customs, platforms and even formats in which the information is acquired by each of our buyers.
what are they used for
The information provided by Customer Insights is used to:
- Design complete strategies, in which the ROI of each of the actions can be evaluated from the beginning in a much more accurate way.
- Generate adequate and precise content in terms of its impact on the attraction and conversion of each buyer.
- Define digital marketing campaigns knowing the levers of conversion.
- Discover gaps or markets and potential improvements for our products.
- Discover opinions of our clients and those of the competition.
- Compare vs Real Customers, etc.
Behavior, comments and conversations, navigation routes and clicks… any behavior of a buyer on the network is statistical information that allows us to define both patterns and profiles. The focus groups have been transformed and today the information has as its source the behavior and interactivity with millions of people. This is information that any company should have, from SMEs to large companies.
Learn how to design the entire customer experience, from data analysis to capture it to the implementation of digital marketing actions that will allow you to retain customer loyalty. .
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