A landing page is a page where people arrive to learn about your proposal and carry out an action that is often to buy. That is why the important thing is that it is striking and invites people to take some action.
To make money selling products on the Internet you need, first of all, to have a base of people committed to your offers. But we all know that creating such a foundation from scratch is an arduous task.
To facilitate this process we are going to show one that has been quite efficient in attracting and capturing new users. We are talking about the Landing Page!
Continue reading this text and you will learn:
What is a landing page?
Do you know when you click on a banner or and it takes you to a page about the product that was being advertised?
This page is called a landing page, which literally translated would be something like “landing page”.
The big problem with this definition is that it assumes that the landing page fulfills a role similar to that of a website or a sales page, when in fact a landing page is created for a specific marketing campaign, being completely self-sufficient from your other social channels.
Let me give an example to make it more clear.
Suppose you have a company specializing in consulting for Human Resources departments. You create a landing page that offers a free ebook on the best people management practices in order to attract more users to get to know your page or sign up to receive your content.
Note that the material you are offering does not have any additional cost for leads, and even if it is included with your main product, they can be purchased separately.
The example I just cited illustrates one of the activities for which you can create the landing page. Others are: make a purchase, sign up for a newsletter, sign up for a petition, or even leave your email address.
VIDEO | How to create a good sales page? | Tips
Simplified design
As the landing page is created with a specific purpose, it has a simple navigation menu, made up of the title (headline), the offer, the form and the , different from the site, which brings together all the information about your business.
The simplicity of the navigation is not a choice made by chance, but rather a way to prevent the visitor from being distracted from the main action of your page.
What are the main objectives of the landing page?
The landing page is often used in the first stage of the process, when the user is still in the discovery phase, but not necessarily ready to make a purchase.
In most cases, the role of the landing page is to increase the visibility of your brand on the Internet and attract new users, so that they will become customers in the future.
Despite having a common general objective, the landings meet specific demands, namely:
- Attract users who are not yet familiar with your product in order to communicate with them later: a page that requests contact information from the visitor in exchange for a content offer, which can be an ebook or an infographic, for example.
- Make the bridge between the user and the checkout page of your product, providing enough content so that they feel safe and complete the purchase: offer only the information necessary for the visitor to make a well-informed purchase. Used a lot by ecommerces and
- Segment your offers: if you sell more than one product, the landing page can be an opportunity to highlight one of your offers and even launch it.
- Target users who click on your ads: a specific landing page for your product prevents the visitor from wasting time trying to find out how they can purchase your offer.
Why can a landing page help you increase the reach of your product?
From the moment you convince the visitor to pass their contact, it is possible to establish a relationship with that user, even if they have not made the purchase. However, you won’t always be able to persuade him to subscribe.
But do not worry! Visitors who came to your page through ads, and did not fill out your contact form, can still be impacted with the .
Remarketing (retargeting) is a resource that allows the display of content and ads to those who have already had contact with your site or campaign, regardless of the time they spend on your page.
Using this technique it is possible to “recover” users who have already visited your landing page, but for some reason have not completed the form and have not completed the purchase.
Tools to create a landing page
To make a landing page you have three options:
- Create your page from scratch.
- Pay a professional to make the page.
- Use landing page creation tools (if you have a blog hosted on WordPress, you can also install a plugin on the platform to develop your page).
For those who are starting to work carrying out sales actions on the Internet now, our suggestion is to use ready-made designs and customize them according to the preferences of your company. In addition to being less investment, the page will be ready in less time, without the need for technical knowledge of programming and .
However, nowadays, there are various tools available in the market to facilitate the process of creating a landing page. Meet some of them now!
1. Lead Pages
It allows you to create and edit the pages without the need for programming. It has several themes and layouts at very attractive prices. In addition to the cost-benefit ratio, Lead Pages creates pages that are well-suited for mobile.
2.Hubspot
The platform has a landing page creation system that can be integrated into your content strategy. In addition to the tool, it offers extensive educational material for those who have questions about digital content.
3.Unbounce
it gives the user a wide variety of templates, options to customize them, and offers A/B testing functionality to measure which pages convert the most. It is one of the most used services in the world of landing pages and is ideal for and with higher sales volumes.
4. OptimizePress
The main advantage of subscribing is that you pay not only based on the landing page, but also for a series of tools for your WordPress site. With it you can create blogs, webinars and member areas, in addition to having access to the reports of all these pages.
5. Clickpages
The landing page builder platform is easy to use and has excellent support for those who are just starting out and have a lot of questions about the topic. Developed by the same team responsible for Klickmail and Klickmembers, it has direct integration with these services.
6. Instagram
Like Unbounce, it also works through the “click and drag” model, which makes life easier for the user who is just starting out and knows little about editing tools.
There is a free version of the tool with some limitations, and a basic paid plan. You can also create your landing page by installing the Instapage plugin in wordpress.
g. leadlovers
is a marketing automation platform that offers various services to companies and entrepreneurs, including the creation of sales pages, lead capture, reward pages, among others, based on previously prepared designs that can be customized by the client .
14 useful tips when creating a landing page
If you have followed our advice, you have probably hired a tool to create your landing page.
But that doesn’t mean your work ends there!
Now comes the part of customizing the page according to the interests of your target audience.
In addition to aesthetic preferences, such as color, font and image position, there are other things you need to think about if you want to create a landing page capable of generating more sales.
Let’s see!
1. Copy that generates empathy
The (from the English term copywriting) can be responsible for up to 70% of your sales, as long as it is used correctly.
There are several mental triggers that can be incorporated into your copy to make your page even more attractive and compelling to the visitor, such as scarcity, which is when you convince your lead that offer will not be available for long.
But there is no point in using marketing techniques if your speech is capable of engaging and creating a dialogue with those who access your page.
Before creating your landing page, consider the problem your audience is facing, and then think about the best way to present your product/service.
This exercise will help you be more conclusive in your proposal and deliver content that is truly relevant to your users.
2. Catchy headline
On the Internet, 79% of users only skim the text instead of reading it word for word. This statistic reinforces the importance of having an engaging text from start to finish.
The title of the landing page or headline has to convincingly summarize what your page delivers.
If you start the text with a promise to your visitor, they are more likely to continue reading the following paragraphs to find out what your page is talking about, which gives you more time to convince them that your product is the ideal one for their problem.
3. Social proof
In the post about we show through statistics that the person makes their purchase decisions influenced by their emotions.
When we are faced with a situation in which we have to choose between two or more options, reading testimonials from people who have used a certain product weighs heavily on our decision.
Depending on the purpose of your page, putting testimonials from satisfied customers helps to get closer to your lead, as well as strengthen your on-topic.
Want more tips for good copy? We invite you to read the post.
4. Functional images
The most important tip about images on your landing page is: select lightweight files. Depending on the number of images that your page will have, select files between 100 and 200 KB (never more than 500 KB).
That reduces the loading time of the landing page, which is better for the user experience.
For larger files, use the image compressor to adapt the size, as long as you don’t compromise the resolution of the image.
Low resolution images are extremely detrimental to your page, as they hinder the understanding of your message.
Your image should be functional, capable of conveying the purpose of your ad or page, while also complementing your copy.
Taking this advice into account, it is important to talk about the most appropriate type of image.
In this case there is no single answer, the image can vary according to the interests of your buyer persona.
If your target audience is someone who is dedicated to art, for example, your image should…
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