We don’t always have time to read a book or material with many pages. There are even those who prefer to find out what’s new, learn something or just have fun.
However, it is possible to consume dense content and adapt it to our routine. Precisely for this reason, audiobooks are gaining their space in the market and are becoming an excellent option for digital products.
In this post you will learn about the advantages of this format and you will discover how to create your own!
What is an audiobook?
As the name implies, an audiobook is nothing more than a book in audio form. In it, a narrator or actors read a book aloud and may include the full material or a summary.
The audiobook was created in the 1930s, but only received this name in the 1970s.
Its use was widespread in the United States and Europe and its initial objective was to help people with visual disabilities. Over time, it became popular on cassette tapes and CDs in the 1980s and 1990s.
Nowadays, we can access an audiobook in a very practical way, using applications and audio platforms directly from our smartphones.
It is possible to create an audiobook in various categories, but some sectors are more familiar with this type of content, such as literature, language courses and others for educational purposes.
You may be thinking that audiobooks were popular only a few decades ago. But now, with the growth of online content, especially audio, such as podcasts, this format has regained relevance and is conquering a good audience.
According to a recent article published in the newspaper , Audible arrived in Spain in October 2020. This audiobook platform, which belongs to Amazon, annually produces 1,000 new copies in this format. In addition, others, such as Storytel and Librivox, are also on the rise.
What are the advantages of this format?
For both those who consume them and those who produce them, audiobooks have many advantages! Here are some of its benefits:
More practicality
Practicality is a key point of the audiobook.
In general, consuming content requires concentration to absorb the information as best as possible.
But, audiobooks offer you the possibility to listen to them from anywhere while doing other activities, like eating, taking the bus, taking a break from work, etc.
In addition to optimizing your time, you can make your notes and pause the audio when you consider it necessary.
Ideal for those who prefer to learn by listening
Each person learns in their own way. Some prefer to watch videos, and others to read or listen.
For this latter audience, audiobooks are excellent because they offer a complete listening experience, adding narration and intonation to the content.
In foreign language teaching, this format is even more beneficial, because students can recognize and reproduce words and phrases.
Inclusion of people with visual disabilities or reading difficulties
Audiobooks allow people with visual impairments, dyslexia and those in the process of literacy to have more access to information and learning.
With this listening-oriented content, it will be easier to deliver material with great interpretation and comprehension possibilities, unlike others that do not offer the same didactics.
So if you want your content to be more accessible, make an audio version too!
easy to create
Making your own audiobook is simpler than you think!
Unlike videos, which require more professional equipment and slightly more complex processes, the audiobook format allows for easier production. You can even get started with affordable recording and editing equipment.
expanding industry
As we showed at the beginning of this post, the audiobook sector is expanding. So it represents an opportunity to increase your income and reach an audience that consumes this type of format regularly on the Internet.
This will allow you to spread your brand, which will increase its , your conversions and earnings. In addition, you will improve your channels in a general way, bringing people who discovered your audiobooks to other networks.
How to create your own audiobook?
Now that you know the benefits of having an audiobook, it’s time to discover how to create one for your business!
1. Define a theme
Before moving on to the stage of creating your audiobook, you should choose a topic that has to do with your business and is relevant to your audience.
It is also important that you analyze the audio materials that other brands are producing inside and outside your niche.
Then prepare a about issues that are present in your content and that can be brought to this format. Select the most objective and those that best meet the needs of your audience.
2. Write a script
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Once you have defined the topic, write a for the material you are going to create.
Although the audiobook is a read version of a book, it requires more than just opening it and reading it out loud!
You must make some adaptations to facilitate the understanding of the topic, because the content designed to be consumed in writing is not always transmitted in the same way orally.
For starters, remove elements of your text that don’t make sense, such as subheadings, images, links, and phrases like “click here” or “see below.”
As you read, also think about how to seamlessly transform and include charts, CTAs, spreadsheets, and other information.
You can adapt your books, ebooks and even other text content formats.
3. Practice, practice and more practice!
A quality audiobook requires study and practice! Your voice will be the main bridge between the listener and the content. For everything to go well, you will have to work on diction, oratory, fluency and avoid mistakes so that the material does not get disjointed.
Read the script as if you were recording it. Then he writes down what you need to improve and try again.
At first, it is normal to feel a little insecure when recording, which can lead to some failures. So make sure you do this exercise to gain more confidence when narrating.
4. Record your audiobook
It’s time to !
But to do so, you will need some equipment, such as microphone and microphone filter, computer, and a recording tool and like the free software Audacity, for example.
Make sure you are in a quiet environment to avoid noise and not have to pause while recording.
Take a few precautions: read a full chapter at a time, stay hydrated during readings, and listen to recorded chapters to align intonation and interpretation with previous narration.
If you prefer, you can hire storytellers or freelancers for a specific job. But make sure you send them the content in time to study it and prepare for the day of the recording.
5. Edit the content
After recording, it will be essential that you make some cuts and include music and audio corrections to make your audiobook more complete.
Use your editing software to make all those adjustments. Some problems may arise during recording, such as external noises and parts that do not fit well into the material. Therefore, it is important to make corrections.
Music and sound effects bring the audiobook to life. Some of these contents are very extensive and the sounds make them more interesting and attractive for those who listen to them. But, remember to always use a .
This is a stage that demands a lot of precision and attention to detail. You can do this job or hire a professional to streamline the processes.
6. Review your content
It’s always important to review your edited audiobook for minor flaws and details that you need to change.
Put yourself in the place of the person who is going to listen to understand if the content is pleasant, if there is no disturbing sound, some repetitive fragment or noise that has gone unnoticed.
It checks if there are no problems with the audio and its format and if nothing has entered at the wrong time.
7. Publish and share your audiobook!
Have you checked everything? Then post it!
First, you must host your content on a specific platform to publish and sell, like , for example. Thus, you can make the material available to buyers and a link to your sales page.
This is where a very important part comes in: disclosure! Use your website, blog, and social networks to talk about your audiobook, what benefits it generates, what problems it solves and show testimonials from people who have listened to your content.
Audiobook: A promising and beneficial content format
Throughout this post, we have shown you how the audiobook market is growing, reinforcing the relevance of this type of content in people’s routines today.
Widely used in language courses and children’s literature, this format is also valuable for those who are visually impaired, have reading difficulties, or simply want to absorb information while doing other activities.
With the information we share with you here, you will be able to create amazing narratives for your ebooks and text materials and make your business even more profitable.
And remember, you need to know how to write, record, edit, and publish your product on a platform you trust and that has all the tools content creators like you need.
Do you want to know how to host your audiobook on our platform? So don’t miss out and post yours right now!
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