If you are immersed in a web project, it is very likely that you have heard of a large number of tools that allow you to measure your online strategy and monitor the results. Today we want to talk to you about an authentic “all-in-one”: SEMrushthe essential tool for all digital marketing professionals.
We tell you how you can get the most out of it!
What is SEMrush?
SEMrush It is a , designed to facilitate the tasks of all those professionals from the different areas that digital marketing encompasses. Given its versatility and effectiveness, it is a set of tools that allows the traceability of a strategy oriented to SEO, SEM, social networks, content or competition analysis, among others, as well as the measurement of results, thus elaborating a joint marketing plan for your web project.
Starting from a series of very intuitive panels, this tool will provide you with a complete workflow. More than 5 million active users, is undoubtedly a great source of data, which will allow you to optimize your website based on different SEO parameters, as well as the investigation of key terms, whether for organic or paid search. It will also allow you to draw up a strategy around social networks or create content to improve your results, never losing sight of the competition. Certainly one tool that every online marketing professional should take into account.
How can this tool help your online project?
There are many options that this tool offers us when preparing and measuring a digital marketing plan completely. In addition to having an interface in Spanish, it offers up to a total of 140 geolocated databases, expanding the search to a total of 19 billion key terms and 770 million domains, ready for analysis. Here are some of its applications for different types of online marketing strategies:
SEMrush as an SEO tool
It is a very powerful tool in everything that has to do with SEO on page optimization and keyword analysis. It will allow you to make a technical audit very complete about your web project, detecting possible errors, warnings and warnings, which if solved, will increase the total health of your page.
Furthermore, through the key term search, you will have at your disposal information about those terms on which they would obtain a greater volume of organic traffic. All this, monitored through a position tracking, both for your own website and for the competition.
On the other hand, it will allow you to carry out a audit and analysis of backlinks that point to your website, being able to monitor them with the aim of providing the maximum authority and relevance possible for Google. This will allow you to map out a solid link building strategy.
SEMrush as an SEM tool
Regarding the paid traffic, SEMrush will allow us to carry out an exhaustive monitoring on the active ads in the Google Ads network for a specific domain, analyzing its keywords and strategy, depending on the type of advertising message. This type of functions will allow you to know what type of ads are competing with you, as well as the research of new key terms that can optimize your campaigns.
Tool for Social Networks and Branding
You will have access to measuring the performance of your latest posts in social networks, monitoring the content that has obtained the best results, as well as that of the competition. In addition, you will have the option to schedule your publications and even connect with your advertising account on Facebook.
Its use to shorten links or the custom URL creationwill also be a basic component in monitoring your campaigns on social networks.
You can also monitor your brand on the Internet and mentions of it through social networks. This will allow you to build a good reputation online.
Market research tool
From the use of this tool, you will be able to detect new growth opportunities for your web project. You will get information about New markets, getting to know them more in depth and evaluating your potential customers. This will allow you to know the most effective digital marketing strategies.
SEMrush for content marketing
You will have access to a multitude of data that will help you in your content marketing strategy. Discover which topics are trending and the key terms through which you can better reach your audience. You also have tools for content optimizationor already published on your website, which will help you increase traffic and improve your CTR.
Advantages of using SEMrush
Use SEMrush in your online strategy, it will undoubtedly be a great source of data that will provide you with information in different areas of your web project. If it has not yet been clear to you, everything in which it can benefit you, we tell you some of the main advantages of using SEMrush as digital marketing tool:
- Gradually improve your online visibilityboth organic and paid, thanks to the discovery of new key terms that will bring you traffic growth on your website.
- Know who your main competitorsas well as the key terms through which users are landing on your competition’s web pages, both organically and in paid searches.
- If they find you doing link building strategies In your web project, you will be able to carry out a monitoring of each of the links that point to your website.
- Discover new content ideason key terms that can bring you quality traffic to your website.
- measure the performance of your social networks and plan your strategy according to your audience.
- Access to information about your project, as well as different metrics regarding the competition, will allow you to carry out a decision makingbased on objective and measurable data.
- Each of the data provided by the tool is easily exportable, being able to create your own custom reportsand even send them to you periodically by mail.
- If you work as digital marketing agencySEMrush will allow you to view your projects from the same interface, having access to each of them with a single click.
- It will allow you to carry out an exhaustive investigation of your sector, as well as to discover potential market niches where you can focus your strategy.
What are the main functionalities of SEMrush?
Now that you know everything that this tool can offer you in the digital marketing strategy of your business, we tell you in more detail how to get the most out of each of its functionalities:
Domain analysis in SEMrush
The SEMrush panel offers us information graphically and in detail, on any domain on the Internet. From there, we can delve into the information that interests us the most, whether organic, competitors, paid keywords, backlinks, etc. It’s as simple as entering the domain name in the search bar. In addition, you can geolocate it by country.
The first graph will show us very interesting information about the main items associated with the domain, which will serve as an overview, to later observe the data that most interests us:
organic research
We will find a section, capable of showing us the main data on organic positioning, associated with a domain. Find out how many organic words the domain in question is ranking for, how it is distributed in the ranking or what its main competitors are. This can help us, both to have a first idea of what are the terms for which our domain is shown, as well as what are those that the competition is working on.
Another interesting section will be the investigation of how the position changes for the different keywords associated with the domain. You will be able to discover how the progress has been over time for the different organic words, which ones have been losing or those that have been added to the organic positioning of the website. All this, based on graphics that will facilitate its understanding.
backlink analysis
An interesting section when working on a link building strategy. We have the opportunity to globally view the links associated with our site, as well as those of the competition. Find out which are the main backlinks associated with the domain in question, the best anchors, as well as the specific anchor text and URLs that it is using. In addition, you will be able to know what types of links are being used the most, as well as their follow/nofollow distribution.
Research for advertising
If we find ourselves working cpc advertising strategy, it is interesting to know what our main paying keywords are, as well as those of the competition. This section of SEMrush allows us to visualize the distribution of paid keywords associated with a domain, as well as to see which are its main competitors.
Also, when preparing the copy of our ads or see what strategy our competition is following, we will have the opportunity to view the main ads in Google Ads with which the associated domain is working.
Keyword analysis in SEMrush
The keyword research and analysis, is a fundamental task when working on a digital strategy. Having an arsenal of key terms, through which we focus the content of our web page, can be a great asset for our site to appear as relevant in certain organic searches.
SEMrushgives us the opportunity to carry out exhaustive research on a huge database, which will allow us to analyze search volumes on certain key terms, as well as finding other related terms capable of expanding our semantic range.
Overview of key terms
Once you have accessed the tool, in the menu on your left, you will see the section for «keyword analysis«. However, you can also carry out the research of the term in question, from the central search box, choosing «Phrase overview».
Once you know the term in question on which you want to search, enter it in the tool and discover the large amount of information that it throws at you about it. For our example, we have chosen a very competitive term such as “digital marketing”. This screen will share relevant information with you, whether you are working on an SEO strategy or a SEM strategy.
We will be able to observe an average of…
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