Electronic commerce is currently one of the fastest growing economic activities worldwide and therefore a profile such as that of the ecommerce manager becomes relevant within companies.
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The role of the ecommerce manager is important within your business to professionalize your online sales area and manage your company’s electronic commerce. In this article I am going to tell you about the main functions covered by this profile and how it benefits your business to have one within your team.
What is an e-commerce manager?
An ecommerce manager is the person in charge of managing everything related to electronic commerce within a company or company. You must have a strategic vision of online sales and the processes involved from start to finish.
This profile will be in charge of structuring and monitoring the area of electronic commerce and will probably be in charge of an interdisciplinary staff that solves activities related to logistics and good administrative functioning of ecommerce, so having comprehensive training will be of great help to perform his position.
What does an e-commerce manager do?
As I already mentioned, they will be in charge of everything related to online sales processes, but to be more specific, I will leave you with a small list of the functions that an ecommerce manager can lead.
- Develop the company’s online business model.
- Create the online sales strategy either in your own store or .
- Choose the most suitable ecommerce platforms according to the needs of the company.
- Know and dominate the logistics processes of ecommerce.
- Manage and administer ecommerce platforms.
- Determine customer service policies within the ecommerce in the sale and post sale.
- Work together with the marketing manager on positioning and advertising strategies for ecommerce.
- Create promotion strategies to grow online sales.
- Measure the results of the actions taken to promote ecommerce.
These activities are headed by this e-commerce professional, but it should be noted that he usually has the support of a team that facilitates the achievement of objectives and the execution of strategies to reach them.
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Profile of an ecommerce manager
The characteristics of an ecommerce manager do not only need to be commercial, because although this person will be in charge of the online sales strategy, they also need other skills that allow them to play a complete role within an electronic commerce team. Some of those features are:
- Leadership.
- Analytical capacity.
- Ability to negotiate with customers and suppliers.
- Knowledge in technology.
- Knowledge of logistics and administration.
- Focus on customer service.
- Teamwork with other areas of the company.
- Flexibility to adapt to new processes and changes.
- Strategic and business vision.
These characteristics are the most common within the profile of any manager, but in the case of an e-commerce leader, they are necessary due to all the challenges presented by an internet business model dedicated to sales.
In addition, you must be passionate about technology and new forms of digital communication because it is within this world that you will develop the strategies that allow an ecommerce to be recognized.
The communication skills with the members of other teams is essential because the ecommerce manager is often the one in charge of leading projects that involve people who, such as from the development area, will also be from the customer service area, that’s why you need to achieve synergies in those teams.
What use is ecommerce management in my business?
If you have a company that is beginning to digitize or if your business is already positioned within the world of ecommerce, it is also a good idea to hire a professional in this discipline, as they will have the necessary experience to advance to the next level.
Ecommerce management is a relatively new activity but today it represents a good development opportunity for professionals from different areas who contribute to the improvement of online sales strategies, either in marketplaces or specific sales portals.
You as a business owner can consider it a good investment to hire an ecommerce professional to support you and scale your business.
Conclusions
An ecommerce manager can support your business to have exponential growth in the digital world, by creating online sales strategies focused on the growth and reach of potential customers.
Having a professional with this profile can even save you a lot of time and resources, considering that they are people who specialize in a specific area of business that is currently booming.
If you want to start scaling your business and you still can’t find the right platform, I invite you to try and see everything you can achieve with all the applications we have.
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