YouTube goes all out for tiktokers: this is how they want them to migrate to this app

Short videos are the most popular content and the one that sells the most today, TikTok is the promoter of this model since they were the first to create an app specifically in this format, and little by little other applications such as Instagram or YouTube introduced functions almost identical trying to attract both creators and users to their platforms.

In the case of YouTube, it was in September 2020 when they launched their short-form video service called YouTube Shorts. The Google-owned platform is known for long videos that are initially designed to be viewed horizontally, however, the company is not giving up anything and wants to attract the best creators of short and vertical format content to YouTube.

The platform is not starting from scratch, and in these two years since YouTube Shorts was launched, they already have more than 30,000 million daily views and more than 1,500 million connected users each month.

But the company wants to continue growing in this format, and as they explain, they are developing new monetization methods for the creators of the Shorts. To do this, YouTube has decided to introduce advertising in the Shorts and give the author of the video 45% of the income generated by that post.

The distribution is generated from the number of views of each creator with respect to the total number of views of the Shorts and there will be no difference if music is used in the videos or not. This gives authors more freedom as it simplifies the complexities of music licensing so creators don’t have to think about whether or not to use music in their videos.

It is true that YouTube gives 55% of the income to the rest of the creators outside the Shorts format, however, they offer more than TikTok does, the estimated price is 0.04 euros for every 1,000 visits, or what Instagram with its Reels, which do not pay their creators anything.

This measure comes into force from the beginning of 2023, and with this offer it is possible that YouTube will manage to dethrone TikTok as the king of short and vertical format videos, which would make it the number one platform when it comes to to the audiovisual section.